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Virtual Travel Offers New Perspectives, Accessibility to Hard-to-Reach Natural Wonders

PRODUCT, SERVICE & DESIGN INNOVATION - While tourism has returned to pre-pandemic levels and the industry re-embraces physical travel, virtual travel operators see a different future on the horizon.

Under Armour’s Breakthrough Fiber-Shed Test Method Now Available to Industry

CHEMISTRY, MATERIALS & PACKAGING - The brand is sharing its solution with the apparel industry and suppliers, and developing a reduced-shed version of its largest fleece offering.

2024 Outlook: Sustainable Businesses Must Partner and Help Sustain Others

PRODUCT, SERVICE & DESIGN INNOVATION - Through Citizen Verizon, we have the opportunity and obligation to leverage our technology to drive positive societal impact across key areas: Digital Inclusion, Climate Protection and Human Prosperity.

As COP28 Goes Into Overtime, Hope Dwindles for Meaningful Climate Agreement

THE NEXT ECONOMY - Climate groups and world leaders decry draft agreement as falling fatally short of the clarity and ambition the climate and economy demand — including a phase-out of fossil fuels.

Brands People Love on Purpose, feat. Tony's Chocolonely

WALKING THE TALK - We spoke with Aidaly Sosa — Tony’s Head of Marketing, USA — about the culture that drives the brand’s purpose to make chocolate 100% exploitation free.

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Can a Systems Approach Unlock the Value of Waste? Yes, Here’s How

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Alongside collaborators such as BanQu and New Energy Blue, we’re redefining what we think of as waste — designing for more sustainable materials and recyclability; and valuing people such as waste pickers and farmers, right from the start.

Holiday Demon ‘Crampus’ Takes Bold Stand Against Period Poverty

MARKETING AND COMMS - New campaign from Public Inc. and PERIOD. is here to #DeckTheStalls across the US and Canada this holiday season.

Building Trust Through Your Sustainability Narrative

MARKETING AND COMMS - We ranked 1K companies on transparency, leadership and connectivity in conveying their sustainability narrative. Here are 4 insights into how global companies are successfully communicating their ESG efforts.

The Game within a Game: Eastman, UTenn, UMich Compete for a Common Good

BEHAVIOR CHANGE - Together, Eastman and the two teams helped turn the spirit of competition into a unique approach to diverting waste, keeping recycling top of mind and driving behavior change with football fans.

Why ‘Authentic’ Has Been My Word of the Year Since 1983

ORGANIZATIONAL CHANGE - For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose.

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Cities Now Have Guidance on Setting Science-Based Targets for Nature

THE NEXT ECONOMY - SBTN’s new Cities program will offer a holistic, science-based target indicators framework for understanding the impact of cities on both climate and other natural systems.

Carrot and Stick: European & US Businesses Must Learn From Each Other to Become More Sustainable

THE NEXT ECONOMY - As our North American operations continue to grow rapidly, we have witnessed in microcosm the sustainability benefits of marrying together US innovation and efficiency with European standards.

From Farm to Renewable Energy: The Win-Win Solution Bringing Us Closer to a Circular Economy

WASTE NOT - As the world strives to achieve its sustainability goals, such holistic approaches not only benefit the environment but also enhance the resilience and prosperity of rural communities while taking us one step closer to a more circular future.

COP28: Food-Systems Transformation Finally Becoming Part of the Climate Conversation

WASTE NOT - At COP28, the US Food Waste Pact, ReFED’s ‘Roadmap for Philanthropy’ and $57M from the Bezos Earth Fund are among new initiatives targeting global food-system transformation.

Could AI Hold the Key for Brands Struggling to Unlock the Ambition-Action Conundrum?

PRODUCT, SERVICE & DESIGN INNOVATION - As Ubuntoo co-founder Peter Schelstraete explains, AI tools allow us to decrease ‘unknowns’ exponentially; but he makes it clear that his technology will not replace human expertise.

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A Unique Spin on Traditional Japanese Business Principles to Help Achieve the SDGs

WALKING THE TALK - Taneya Group’s founding principles are grounded in a concept called "sanpo yoshi" (“three-way satisfaction”), considered one of the roots of Japanese sustainability.

First Roadmap for Financiers Implementing a ‘Just Transition’ Launched at COP28

FINANCE & INVESTMENT - The new guidance will support the global financial sector in embedding just-transition practices in their operations to ensure a climate transition that leaves no one behind.

Gifts That Keep on Giving: SB’s 2023 Holiday Gift Guide

PRODUCT, SERVICE & DESIGN INNOVATION - Here’s this year’s list of some of the many companies, platforms and products aligned with a more intentional approach to production and consumption that we’d be happy to support anytime.

Alaska Airlines Empowers Guests to Reduce Emissions, Support Growth of SAF Market

THE NEXT ECONOMY - This month, Alaska Mileage Plan members can earn Elite-Qualifying Miles when they support sustainable aviation fuel, contributing to their elite qualification for the new year.

New Expedia Fund Supports Nonprofits Removing Barriers to Travel

THE NEXT ECONOMY - In its first year, the Made to Travel™ Fund has awarded more than $1.5M in grants to a diverse set of organizations working with underserved or underrepresented travelers.

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