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Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication

MARKETING AND COMMS - The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising.

Information Is Power, But Who Decides How Much We (or They) Have a Right to Know?

MARKETING AND COMMS - Among themes addressed on day 3 of this year’s UN Forum on Business and Human Rights: When do tracking of personal data and combating disinformation reach a level which breaches freedom of expression or thought?

Cradle to Cradle Certified: Ever Honing a Leading-Edge Standard for Product Sustainability

PRODUCT, SERVICE & DESIGN INNOVATION - Shaw’s Tara Currier sat down with Elwyn Grainger-Jones, new ED of the Cradle to Cradle Products Innovation Institute, to learn more about how the Institute drives continued improvements in products across industries.

Firms Need Help Navigating Competition Laws in Pursuit of Collaboration for Sustainability

COLLABORATION - Over 80% of sustainability professionals acknowledge the need to work with peers to tackle sustainability issues; but most companies are put off collaboration for fear of breaking competition rules and risking litigation.

From Historic Foundations to Today’s Debates on Artificial Intelligence

PRODUCT, SERVICE & DESIGN INNOVATION - Fears about the uncontrolled growth of artificial intelligence have exploded into public debate this year. Day 2 of the UN Business and Human Rights Forum examined the challenges through a human-rights lens.

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New Carbon Accounting Alliance Seeks Industry Standardization, Regulation to Support Net-Zero Transition

FINANCE & INVESTMENT - The launch includes a call to action for organizations worldwide to use the tools of carbon accounting to drive transition plans and direct emission reductions.

There Is No Alternative to Direct Relationships in Company Supply Chains

SUPPLY CHAIN - On day one of this year’s UN Forum on Business and Human Rights, delegates agreed that close engagement with all tiers of company supply chains will be vital going forward.

What Drives Sustainability? People With Passion

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - At Dow, Danielle Chatman-Moore develops recycling programs that capture hard-to-recycle plastics. We spoke with her about what led her to a career in sustainability and what drives her work now.

Roadmap for Europe’s Circular Plastics Transition May Be Full of Potholes

THE NEXT ECONOMY - Industry experts say Plastics Europe’s roadmap for plastics to be ‘circular and net zero by 2050’ is weakened by a focus on doing business as usual, just better.

New Study Calls for a ‘Reuse Revolution’ in Packaging

THE NEXT ECONOMY - A new Ellen MacArthur Foundation study shows that a reusable packaging economy could lower both GHGs and water use by up to 35-70% compared with single-use plastics.

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CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season

WASTE NOT - The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise.

Becoming a Purpose Professional: Using Your Career to Become a Greater Force for Good

ORGANIZATIONAL CHANGE - Regardless of your company’s social purpose or your role within it, there are numerous, tangible ways to make your own job — and your life — more rewarding, while helping your organization be part of creating a better world.

Meeting Stakeholder Demand for Non-Financial Value

ORGANIZATIONAL CHANGE - The companies that take time to plan, implement and communicate their sustainability progress will be the best prepared to earn the most business value from this ongoing shift in stakeholder influence.

Hakodate Carl Raymon: 100 Years of Trust, Dedication and Creating Shared Value

PRODUCT, SERVICE & DESIGN INNOVATION - The Japanese ham and sausage producer still uses the production traditions of its founder. To understand the roots of this brand value, we must go back in time to learn about the life of Carl Raymon himself.

Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption

BEHAVIOR CHANGE - The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop.

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Brands Can Play a Unique Role in Bridging Cultural Divides

MARKETING AND COMMS - We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can.

Navigating the Holiday Waste Conundrum: The Pragmatic Role of AI in Retail Sustainability

WASTE NOT - The use of AI in retail planning is now a strategic imperative in the fight against waste of all kinds — including the rampant waste created during the holiday season.

How Supply Chain Professionals Benefit from a Circular Economy

SUPPLY CHAIN - Suppliers are critical to a circular transition as they source, move and transform 100B tonnes of materials through the global economy each year. The Ellen MacArthur Foundation highlights 9 areas for supply chain professionals to address to build circular supply chains.

Air Company: Fueling the Shift from Emissions to Resources

CLEANTECH - After launching with consumer products vodka and perfume, the carbon-capture innovator is now banking on turning the world’s most abundant pollutant into sustainable aviation fuel.

Reflecting on America Recycles Day: 5 Ways Recycled Waste is Transforming Circularity

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Recycling is a powerful tool; but we also must recognize there is much more work to be done to achieve circularity at the scope and scale necessary.

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