MARKETING AND COMMS - The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success.
MARKETING AND COMMS - As sustainability claims are more widely scrutinized, companies may be tempted to stop talking about their efforts altogether. But the risk of avoiding the topic to protect your brand has much farther-reaching implications than you may think.
MARKETING AND COMMS - British Olympians Sir Ben Ainslie and Hannah Mills have created calls to action for young people, with a special focus on marine efforts, as part of a program to educate children ages 8-18 on the complexities of climate change and how to take meaningful action.
THE NEXT ECONOMY - Southeast Asia and the Middle East are emerging as incubators for plastic-diversion innovations; and beyond putting a dent in plastic pollution, they are helping reduce poverty and making a circular economy the wave of the present.
FINANCE & INVESTMENT - A new report from Planet Tracker analyzed nearly 4K filings from 29 major apparel brands and found them worryingly dry.
COLLABORATION - Bayer and Perdue have joined forces to drive regenerative-ag practices throughout the value chain to cut emissions, reduce environmental impact and improve soil health at scale. We caught up with them to learn more.
PRODUCT, SERVICE & DESIGN INNOVATION - To drive industry-wide carbon reduction, Logitech is sharing its design principles and tools with any organizations in the consumer-tech industry looking to boost their sustainability efforts.
PRODUCT, SERVICE & DESIGN INNOVATION - Cactus cookies, banana-peel snacks, wrinkled-pea pasta are contenders in the Ellen MacArthur Foundation’s Challenge for companies to design new products — or redesign existing ones — using circular principles that help address climate change and regenerate nature.
FINANCE & INVESTMENT - Mired in short-termism, many investors and company bonus structures incentivize optimizing for cost and efficiency. The lesson from nature: Successful organizations stay within their own window of vitality by understanding and balancing the tension between efficiency and resilience.
MARKETING AND COMMS - “This puts the onus firmly on brands to properly educate consumers so that awareness and understanding of major climate-related terms are increased across the board.” — Paul Flatters, founder/CEO, Trajectory
THE NEXT ECONOMY - Through its continuous-improvement initiative, the Protein PACT, the industry is on a mission to ensure meat is part of the climate conversation.
PRODUCT, SERVICE & DESIGN INNOVATION - “By detecting wildfires while they are still small, we stand a much better chance of stopping them before they cause too much damage — saving money, the environment and, ultimately, lives.” — Dryad Networks' Carsten Brinkschulte
SUPPLY CHAIN - By shortening supply chains, optimizing resource utilization and reducing waste, nearshoring enhances economic resilience and embodies a shift towards a more sustainable and environmentally conscious approach to manufacturing.
WALKING THE TALK - A new benchmark analysis of 12 of the largest US electric utility companies finds significant inconsistencies between utilities’ public climate commitments and their direct and indirect climate lobbying practices.
NEW METRICS - Pilot companies say the newfound understanding of their impacts and dependencies on nature is helping change mindsets internally regarding the urgency of meaningful action.
SUPPLY CHAIN - The two have partnered to help Stonyfield build out a program aligned with its science-based climate targets that empowers its farmers with actionable insights to bolster emission-reduction and carbon-sequestration efforts.
WALKING THE TALK - In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK.
MARKETING AND COMMS - Tracksmith’s brand purpose: To celebrate the competitive spirit that unites runners around the world and support dedicated runners at every stage of their journey.
BEHAVIOR CHANGE - Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors.
SUPPLY CHAIN - Abalobi's easily scalable app enables traceability previously unseen in small-scale fisheries and connects fishers directly with buyers — reducing dependency on middlemen, resulting in fairer prices and ethical produce for consumers.