How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
In this, the biggest election year in history, Changing Markets Foundation investigates the damaging spread of misinformation online concerning the meat and dairy industry and how it is influencing both policy and public opinion.
As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases.
Cross-Posted from Supply Chain. The Scorecard — which evaluates global chocolate manufacturers, brands and retailers on social and environmental criteria in seven areas — helps consumers make ethical purchasing decisions and incentivizes companies to improve their performance in these areas.
Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating.
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix for nature’ — brands can produce compelling sustainability content that also helps protect nature and wildlife.
Good Energy helps writers and other entertainment professionals address the climate crisis with confidence and make climate storytelling a mainstream narrative for all audiences.
While the new mandate was scaled back from what was originally proposed, US companies must now prepare to join many markets around the world in the climate-risk disclosure game.
Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress.
B Lab has launched a public comment period on new draft standards for B Corp Certification — inviting businesses, civil society and the public to provide feedback through an interactive website.
A Super Bowl ad can shape a countrywide conversation; but most brands are choosing gutless entertainment — missing an opportunity to differentiate, engage and lead on today’s most pertinent issues.
Cross-Posted from Behavior Change. The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success.
As sustainability claims are more widely scrutinized, companies may be tempted to stop talking about their efforts altogether. But the risk of avoiding the topic to protect your brand has much farther-reaching implications than you may think.
British Olympians Sir Ben Ainslie and Hannah Mills have created calls to action for young people, with a special focus on marine efforts, as part of a program to educate children ages 8-18 on the complexities of climate change and how to take meaningful action.
“This puts the onus firmly on brands to properly educate consumers so that awareness and understanding of major climate-related terms are increased across the board.” — Paul Flatters, founder/CEO, Trajectory
Tracksmith’s brand purpose: To celebrate the competitive spirit that unites runners around the world and support dedicated runners at every stage of their journey.
We caught up with TrusTrace co-founder and CEO Shameek Ghosh to discuss companies’ tendency to ‘greenhush’ to avoid scrutiny around sustainability and his advice for overwhelmed retailers.
Cross-Posted from Waste Not. With 'Speak Volumes,' we aim to draw awareness to overproduction and create a more just distribution of responsibility for fashion waste clean-up — which builds on our overall goal of promoting a shift towards a justice-led, circular fashion economy.
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and the mindset shifts required to pioneer circular solutions for the future.
Cross-Posted from Cleantech. As sustainability and branding become more intermingled for forward-thinking brands, being able to turn unattractive solar arrays into marketing assets exemplifies resource efficiency.