Jennifer Elks
Managing Editor
Jennifer Elks is tagged in 448 stories.
Page 1 of 23.
Organizational Change /
Creating truly gender-inclusive workplaces requires more than just including pronouns in email signatures. Reimagine Gender CEO Lisa Kenney explains why a broader understanding of gender is critical for leaders going forward and why getting to
know our own Gender Stories is the first step.
- 2 years ago
Collaboration /
2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford to learn more.
- 2 years ago
Organizational Change /
We caught up with Reimagine Gender CEO Lisa Kenney, to discuss why it's critical for businesses to embrace a broader understanding of gender as part of their inclusivity efforts.
- 2 years ago
Walking the Talk /
Cannabis producer Viola Brands is determined to increase minority representation in the industry. Its Viola Cares program provides education, employment and other resources; in order to create 10,000 jobs within the cannabis industry for Black people.
- 3 years ago
Marketing and Comms /
Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis.
- 3 years ago
The Next Economy /
At the Ellen MacArthur Foundation’s recent Big Food Workshop, a variety of experts from throughout the food space spoke on the need to radically redesign for circularity and regionalism, to help us heal our broken global food system.
- 3 years ago
Marketing and Comms /
Amidst the social unrest that has flooded the US since the murder of George Floyd, four household-name food brands, whose brand identities have long centered around racial stereotypes, are updating their images and logos to reflect the changing societal consciousness.
- 3 years ago
Marketing and Comms /
Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go
beyond lip service to action.
- 3 years ago
Leadership /
When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
- 4 years ago
The Next Economy /
While a growing number of industries are working to eliminate waste globally, two in particular — which happen to be two of the world’s biggest culprits where waste is concerned — also have me feeling particularly inspired.
- 5 years ago
Marketing and Comms /
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.
- 5 years ago
The Next Economy /
Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.
- 5 years ago
Marketing and Comms /
Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nike’s ethos of living courageously.
- 5 years ago
The Next Economy /
Written by three leading thinkers in the field of sustainability — Chris Coulter, CEO of GlobeScan; David Grayson, Emeritus of Corporate Responsibility at Cranfield University School of Management; and Mark Lee, Executive Director of SustainAbility — All In: The future of Business Leadership (Taylor & Francis, 2018) identifies the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.
- 5 years ago
Walking the Talk /
With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts.
- 6 years ago
Walking the Talk /
Last week, at the third and final SB Buenos Aires event of 2017, perspectives from the worlds of arts, finance, education, big business, healthcare, urban planning, consumers, activist brands and more provided a 360-degree look at how organizations around the world are working to manifest our changing vision of “The Good Life” – and highlighted the amount of work yet to be done.
- 6 years ago
Business Case /
Radio frequency identification (RFID) technology, which dates back to World War II radar systems, is increasingly being used to track goods throughout complex global supply chains.
- 6 years ago
Marketing and Comms /
What started as a simple home remedy and a middle school science project has exploded into a viable and affordable solution for fighting food waste across the globe.
During a trip to India to visit family when she was 12 years old, Kavita Shukla’s grandmother gave her a homemade tea of different spices to ward off illness after having ingested a glass of unfiltered tap water. The spicy concoction prevented Shukla from becoming sick and ultimately became the inspiration behind years of experimentation with rotting fruits and vegetables that would lead to the creation of Shukla’s revolutionary FreshPaper.
- 6 years ago
The Next Economy /
It was standing room only on Tuesday at Buenos Aires’ MALBA modern art museum, for the second of two ‘InFocus’ events this year by the Sustainable Brands Buenos Aires team. Last month’s event at MALBA presented “Good to the Core” as a collective construction that can be achieved when all of society’s stakeholders work together to achieve it.
- 6 years ago
Collaboration /
Last week, The Dow Chemical Company released its 2015 Sustainability Report, which examined the company’s journey toward reaching its 2015 goals and what it’s already achieved looking ahead to 2025. I caught up with corporate VP and Chief Sustainability Officer Neil Hawkins to learn more.
- 7 years ago