These companies have moved beyond pledges and are making good on their commitments to pursuing a purpose beyond profit.
Cross-Posted from Finance & Investment. Climate change affects everyone but in vastly unequal ways. To address this and drive real, sustainable change, businesses must ensure their sustainability strategies do not exacerbate existing inequalities even further.
Cross-Posted from Organizational Change. A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values.
I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.
Cross-Posted from Marketing and Comms. New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.
The Food Made Good Sustainability Standard is the only certification designed to measure restaurants’ social and environmental impacts, wherever they are in the world. It also highlights areas for improvement and provides credibility in communicating sustainability practices to customers.
B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its evolving standards.
Cross-Posted from Collaboration. The EDRA/GHIN Scope 3 taskforce will agree on consistent methodologies in how carbon data is treated through the supply chain and share best practices in both reporting and accelerating the industry’s progress in reducing Scope 3.
Cross-Posted from Behavior Change. An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities.
As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
Cross-Posted from Marketing and Comms. Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.
Cross-Posted from Supply Chain. The jeweler joins forces with RESOLVE’s Regeneration initiative as part of its long-term vision to redefine sustainable luxury in jewelry.
The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term.
Cross-Posted from Marketing and Comms. As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.
Cross-Posted from Marketing and Comms. On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’
Cross-Posted from The Next Economy. The Science Based Targets Network’s science-based targets for nature are a significant step towards helping companies take integrated action to protect nature — beginning with freshwater and land.
Cross-Posted from The Next Economy. There is a clear business case to invest in protecting and restoring nature — and rewilding can play a major role.
Cross-Posted from Collaboration. Panels and workshops at Brand-Led Culture Change explored how brands are forging creative partnerships to increase their positive impacts on a number of fronts.
Cross-Posted from Marketing and Comms. Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
Cross-Posted from Supply Chain. Too many brands have long taken a lackadaisical approach to ensuring their supply chains are free of forced labor risk. That is no longer an option if they intend to walk their ethical talk.
Cross-Posted from Marketing and Comms. As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.