Timberloop enables Timberland and its community to work together to keep products and materials in circulation for as long as possible — critical to the
company’s goal for 100% of its products to be designed for full circularity by 2030.
Today, Timberland joins the growing number of apparel brands extending the
life of their products, with the launch of its
Timberloop™
product take-back program — available both online and in stores across the
US. Customers can now return any used Timberland® footwear, clothing or
accessories so they can be given a new life. Returned products will either be
disassembled — for as many parts as possible to be reused, recycled/upcycled
into new products — or refurbished for sale on a dedicated web site launching
later this spring.
Following in the footsteps of programs from companies including
Barbour,
Eileen Fisher,
H&M, Levi
Strauss,
Madewell, New
Balance, The North
Face,
Patagonia,
Rapanui and tonlé to
name a few, Timberloop enables Timberland and its community to work together to
“close the loop,” keeping products and materials in circulation for as long as
possible — critical to the company meeting its goal for 100 percent of its
products to be designed for full circularity by
2030.
Disassembling used products and putting materials back into their respective
recycling streams translates into reduced waste and environmental impact.
“Timberland products are already designed to be durable and long-lasting, and I
love the idea of extending that even further with a second life outside the
landfill,” says global brand president Susie Mulder. “With the growing
awareness of environmental issues and personal consumption choices, I believe
our community will be as excited about the Timberloop program as we are. This is
a huge step as we work toward our vision of a more equitable and green future.”
Clearly marked donation boxes will be installed in each full price and outlet
Timberland store, complemented by a convenient digital ship-from-home option.
For the digital option, visit
timberland.com/timberloop,
print the free shipping label, and mail back your worn products to begin their
recycling journey. In addition to the feel-good element of helping keep valuable
materials in use for longer, Timberloop participants will receive a 10 percent
discount toward their next purchase.
Designing for Circularity-Friendly Behaviors
Join us as leaders from BBMG and REI examine how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste — Thurs, May 9, at Brand-Led Culture Change.
Next in Timberland’s push for 100 percent circularity will be the unveiling of
the Timberloop™
Trekker
City Hiker boot this Earth Day (April 22). Designed for sneaker-like comfort
and a more urban outdoor look, the city hiker features a unique sole
construction whereby the outsoles can be easily removed and disassembled for
recycling through the Timberloop platform — which the company says will roll out in April in Europe, and later this year in the Middle East and Asia Pacific markets.
Published Jan 10, 2022 1pm EST / 10am PST / 6pm GMT / 7pm CET
Sustainable Brands Staff