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Purpose & The Stakeholder Factor: 10 Trends for 2021

Purpose & The Stakeholder Factor:
10 Trends for 2021

Wednesday, 15 December 2021
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
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In 2021, brands across the globe had to answer increasingly urgent calls from stakeholders on climate action, racial and social justice, divisive political issues, promises made in 2020 and more. The companies that have come through this year successfully in the wake of so many different pressures had two common themes: a deep understanding of stakeholder needs and demands – and a clearly articulated and tested mission, purpose and values.

Now, as 2021 comes to a close, Porter Novelli has evaluated the past 365 days’ worth of campaigns, initiatives and announcements that centered around stakeholder intelligence, purpose and impact – to bring you the Top 10 Trends of 2021. Join us as we examine shifts in the private sector, the implications for business and what’s on the horizon for 2022.

What you will learn

  • Uncover 2021's trends in the Purpose and a stakeholder-led marketplace
  • Gain insight into the business implications of Purpose, especially in crisis
  • Find out what 2022 could hold for us

Can’t join in real time? Register anyway and we’ll send you the recording!

Speakers

Whitney Dailey
Whitney Dailey
Senior Vice President, Marketing, Research & Insights
Allison

With nearly 15 years of experience in the purpose/ESG/impact space, Whitney Dailey is a leading practitioner at the intersection of purpose and communications. At Allison+Partners, Whitney serves as Executive Vice President of Purpose and leads the agency’s newly formed Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and ESG leadership, backed by A+P’s global network of more than 500+ creatives and storytellers. In this role, Whitney helps clients establish, communicate and measure ESG goals and strategies, as well as build breakthrough social impact programs and thoughtful, strategic Purpose programs and initiatives from the ground up.

Kate Cusick
Kate Cusick
Chief Marketing Officer
Porter Novelli

Kate Cusick brings 15 years of integrated communications experience to her role as Porter Novelli’s CMO and Director of Global Business Development. Prior to Porter Novelli, Cusick spent three years as partner, director of project management with Gardner Nelson & Partners in New York, leading both the business development group as well as the account management team. Before that, she spent nearly two years with (Red) as director, brand and integrated marketing, where she was responsible for redefining, communicating and growing the (Red) brand across all media, influencers and partner companies globally. Prior to that, she was senior vice president, director of integration with Team Omnicom/BBDO, serving a major banking client.