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IKEA

IKEA is tagged in 26 stories. Page 1 of 2.
Dr. Martens, IKEA Push Circular Fashion Further Into the Mainstream
Dr. Martens, IKEA Push Circular Fashion Further Into the Mainstream

6 days ago - IKEA has created a collection made from recycled coworker uniforms; while Dr. Martens’ Genix Nappa collection features recycled-leather remakes of three of the iconic shoe brand’s signature styles.

4 Ways to Accelerate Your Business Results on Purpose
4 Ways to Accelerate Your Business Results on Purpose

5 months ago - In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.

IKEA Has a Plan to Help All of Its Suppliers More Easily Switch to Clean Energy
IKEA Has a Plan to Help All of Its Suppliers More Easily Switch to Clean Energy

11 months ago - So far, the company is facilitating access to renewables for suppliers in 13 countries through PPAs and a finance mechanism for suppliers keen to invest in onsite projects.

5 Ways to Recession-Proof Your Brand with Purpose
5 Ways to Recession-Proof Your Brand with Purpose

1 year ago - Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession.

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Brand-Led Culture Change Key to a Flourishing Future
Brand-Led Culture Change Key to a Flourishing Future

1 year ago - By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.

New Report Outlines 5 Principles for Regenerative Brand Leadership
New Report Outlines 5 Principles for Regenerative Brand Leadership

1 year ago - BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it.

Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

1 year ago - To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change.

A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

1 year ago - Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.

5 Ways to Turn Your Purpose into a Competitive Advantage
5 Ways to Turn Your Purpose into a Competitive Advantage

2 years ago - An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’

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Ingka Investments to plant new, sustainably managed forest in Florida area damaged by Hurricane Michael
Ingka Investments to plant new, sustainably managed forest in Florida area damaged by Hurricane Michael

2 years ago - Ingka Investments has acquired 1,321 hectares (3,264 acres) of land in Florida as part of its long-term commitment to responsible forest management.

Conscientious Consumption: The SB 2021 Holiday Gift Guide
Conscientious Consumption: The SB 2021 Holiday Gift Guide

2 years ago - With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we’d be happy to support anytime.

Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

2 years ago - Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.

Large-Scale Study from H&M, IKEA Shows Safer Path Forward for Recycled Textiles
Large-Scale Study from H&M, IKEA Shows Safer Path Forward for Recycled Textiles

2 years ago - On completion of a two-year, collaborative industry study, the two companies will share the findings to understand potentials and challenges with recycled textiles from a chemical-contamination perspective and to impact circular economy legislation.

IKEA Brings Circular Model Stateside with Pilot of Buy Back & Resell Service
IKEA Brings Circular Model Stateside with Pilot of Buy Back & Resell Service

2 years ago - The retailer is piloting the service, which helps customers prolong the life of their furniture, at IKEA Conshohocken for a limited time — with a goal of expanding it to all of its US stores in the future.

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Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action
Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action

2 years ago - 2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the charge.

Forget Selling Products. Change Lives, Instead.
Forget Selling Products. Change Lives, Instead.

2 years ago - The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become?

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

2 years ago - In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.

Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

2 years ago - Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.

Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

3 years ago - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.

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IKEA Retail U.S. opens its first solar car park in Baltimore, announces plans for seven more
IKEA Retail U.S. opens its first solar car park in Baltimore, announces plans for seven more

3 years ago - IKEA U.S. today announced the completion of its first solar car park at IKEA Baltimore and has plans to build an additional seven projects at IKEA stores in Maryland and California.