MARKETING AND COMMS -
With Ecoflix — a nonprofit streaming platform on a mission to be the ‘Netflix
for nature’ — brands can produce compelling sustainability content that also
helps protect nature and wildlife.
FINANCE & INVESTMENT -
Here, Shanna Marzilli — President & CEO of Plan International USA — outlines
three key areas that every skills-training program should incorporate to build a
better, more equal, future working world.
WALKING THE TALK -
The story of impact-driven chocolate maker Tony’s Chocolonely has important
lessons for sustainability practitioners — which makes its story even sweeter.
WASTE NOT -
The University of Maryland’s NourishNet team has been awarded $5M from the NSF
to develop its comprehensive, technology-based approach to tackling food waste
and insecurity.
FINANCE & INVESTMENT -
We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
MARKETING AND COMMS -
British Olympians Sir Ben Ainslie and Hannah Mills have created calls to
action for young people, with a special focus on marine efforts, as part of a
program to educate children ages 8-18 on the complexities of climate change
and how to take meaningful action.
MARKETING AND COMMS -
“This puts the onus firmly on brands to properly educate consumers so that
awareness and understanding of major climate-related terms are increased across
the board.” — Paul Flatters, founder/CEO, Trajectory
WALKING THE TALK -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
COLLABORATION -
A unique partnership between a Japanese pizza chef and a CEO dedicated to regional revitalization created a ‘cook’s sanctuary,’ where cooks and the public can connect and learn about the importance of food sustainability.
MARKETING AND COMMS -
New campaign from Public Inc. and PERIOD. is here to #DeckTheStalls across the US and Canada this holiday season.
THE NEXT ECONOMY -
In its first year, the Made to Travel™ Fund has awarded more than $1.5M in grants to a diverse set of organizations working with underserved or underrepresented travelers.
MARKETING AND COMMS -
Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices.
THE NEXT ECONOMY -
Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities.
SUPPLY CHAIN -
At SB’23 San Diego, a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further.
MARKETING AND COMMS -
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.
THE NEXT ECONOMY -
Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and traditions along with stargazing.
COLLABORATION -
The program will position learners ages 16 and over to thrive in the evolving market for jobs related to sustainability and climate change; and provide NGOs a platform to empower underserved communities with new, employable skills.
MARKETING AND COMMS -
Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning
demographics. So, crafting messages that appeal to both audiences is vital.
MARKETING AND COMMS -
Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find
proactive ways to protect both.
WASTE NOT -
High-frequency wireless tech will help suppliers sort fruit based on fine-grained ripeness measurements — enabling distributors and retailers to save good fruit and veg from being thrown out with the bad, and move ripe fruit to the front of the line.