As CEOs spend time reconnecting with their children at home, investors open laptops at kitchen tables and policymakers have more time than ever to consider our future; is now the time when long-term, sustainable decision-making will finally trump all else?
Our collective anxiety might be at breaking point right now, but the
COVID-19-enforced lockdown has at least given us a few positives.
Social media has become a kinder, more unifying place. By working from home,
many of us are finding more time to spend with those we love, to reflect, to
read, and generally give our brains a break. Some of us are no doubt
re-evaluating what’s really important in life.
While there is a clear link between global disease
outbreaks
and the devastation humans have wreaked on Planet Earth (deforestation is linked
to almost a third of
outbreaks
of viruses such as Ebola and Zika), the current pandemic is momentarily
acting as a band-aid for our natural environment.
You will no doubt have seen the
photos of the usually
murky waters of Venice now crystal clear, the locals declaring that “nature
just hit the reset button on us.” Of course, the air quality within big Italian
cities has improved, too. Animations released by the Copernicus Sentinel-5P
satellite show that since the country went into lockdown in early March,
nitrogen dioxide levels in have dropped by 40
percent.
Partnerships that Create Positive Impact & Important Behavior Change
Join us as leaders from Diageo, ReFED and the Impactful examine case studies of collaboration delivering tangible benefits while also driving virtuous cycles of behavioral shifts among customers, innovation partners, suppliers, vendors and local communities— Wed, May 8, at Brand-Led Culture Change.
In China, the epicentre of the virus, the fall in demand for electricity (driven
by a fall in productivity in the country’s thousands of factories) has resulted
in a similarly dramatic fall in greenhouse gas
emissions.
With plants shut down, output has fallen by up to 40 percent in some industrial
sectors. This could see last month’s Chinese carbon dioxide (CO2) emissions fall
by more than a
quarter,
during what would have been a busy, heavily polluting period straight after the
Chinese new year. In the same period last year, the nation pumped 800m tonnes of
CO2 into the atmosphere.
Early analysis released by the International Energy
Agency (IEA) suggests the current outbreak might shave up
to 0.5 percent off global oil demand through to September, further reducing our
2020 global carbon footprint.
Of course, the band-aid will soon be ripped off, with a rampant community of
companies anxious to return to business-as-usual. But as we all ponder what the
world will look like on the other side of this pandemic, the ‘new normal’ is yet
to be defined. After all, disruption often throws up plenty of opportunity for
innovation and renewal.
That is certainly a message coming through loud and clear from a range of
climate scientists, activists and campaigners right now.
IEA head Fatih Birol is among them — he, of course, wants to see any
stimulus packages to support economies getting back on their feet after COVID-19
prioritise clean energy over fossil fuel industries:
“This is a historic opportunity for the world to, on the one hand, create
packages to recover the economy; but on the other hand, to reduce dirty
investments and accelerate the energy transition.” — IEA Executive Director Fatih Birol
The NGO Transport & Environment, meanwhile, is calling on European
governments to put conditions on financial support for
airlines
so that they start to use more low-carbon fuels once planes return to our skies.
Elsewhere, campaign groups such as New Zealand’s Generation
Zero are convinced that in recovering from the
pandemic, policymakers are able to create a win-win scenario.
With the brakes firmly on travel and economic growth, governments have an
“opportunity to head down a decarbonised pathway, rather than clinging
desperately to business-as-usual where we continue to do a disservice to these
industries who need help in transitioning to a zero-carbon economy,”
says
the group’s Dewy Sacayan.
Campaigners won’t, however, be under any illusion that their demands will be
easily met. In the US, industries clean and dirty will be tripping over
themselves in the queue to grab a share of the Trump administration’s $1
trillion stabilisation
package,
a huge chunk of which will go to the
airlines.
But what we might all take comfort from is the ability of governments and
central banks to develop huge financial-assistance packages when pushed to do
so. The extraordinary scale of the response from many nations could set a
precedent for similar measures to be scaled up and rolled out to tackle the
climate crisis.
Having said that, we’ve been here before. As the world recovered from the
economic crash of 2008, economies had a chance to remodel in favour of
sustainable principles. But the desire to “get back to normal” was stronger than
attempts to overthrow the status quo — emissions continued to grow;
deforestation continued, unabated. In some corners, environmental protection
laws were rolled back, all in the name of economic growth.
As CEOs spend time reconnecting with their children at home, investors open
laptops at kitchen tables and policymakers have more time than ever to consider
our future; is now the time when long-term, sustainable decision-making will
finally trump all else?
Only time will tell.
Published Mar 24, 2020 8am EDT / 5am PDT / 12pm GMT / 1pm CET
Content creator extraordinaire.
Tom is founder of storytelling strategy firm Narrative Matters — which helps organizations develop content that truly engages audiences around issues of global social, environmental and economic importance. He also provides strategic editorial insight and support to help organisations – from large corporates, to NGOs – build content strategies that focus on editorial that is accessible, shareable, intelligent and conversation-driving.