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Tony's Chocolonely

Tony's Chocolonely

Tony's Chocolonely is tagged in 23 stories. Page 2 of 2.
How Brands Are Influencing Better Behaviors, Legislation, Supply Chains
How Brands Are Influencing Better Behaviors, Legislation, Supply Chains

4 years ago - On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy.

SB Nordic: Actions Speak Louder Than Words
SB Nordic: Actions Speak Louder Than Words

5 years ago - So, what do a slave-free chocolate brand, an activist bank and a blindfolded panel of diversity experts have in common?

To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate

5 years ago - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.