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Tom Idle

Content creator extraordinaire.

Tom Idle is tagged in 123 stories. Page 4 of 7.
How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health
How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health

The Next Economy / In a recent webinar, representatives from PepsiCo, Vail Resorts and William & Mary shared lessons learned from preparing for our 'next normal.' - 2 years ago

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

Behavior Change / In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. - 2 years ago

Are 3D-Printed Buildings the Sustainable Future of Construction?
Are 3D-Printed Buildings the Sustainable Future of Construction?

Product, Service & Design Innovation / The construction industry must adopt technologies that increase productivity while mitigating the impact of our growing housing needs on the climate crisis. Mighty Buildings’ technology may be ‘one of the only in existence’ that could unlock the needed productivity alongside reduced emissions. - 2 years ago

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

Organizational Change / At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap between commitments and actions. - 2 years ago

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Businesses Must Understand the Intersections of Mental Health, Sustainability
Businesses Must Understand the Intersections of Mental Health, Sustainability

The Next Economy / As we emerge from COVID-19 and mental health rises up the corporate agenda, how can businesses incorporate the subject into their core sustainability agenda, rather than treat it as a separate issue? - 2 years ago

Not All Carbon Credits Are Created Equal
Not All Carbon Credits Are Created Equal

Walking the Talk / While the majority of projects that generate carbon credits focus solely on carbon abatement, an increasing number also achieve other environmental, economic, social and cultural co-benefits — which increase impact ROI for companies. - 3 years ago

Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

Behavior Change / The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. - 3 years ago

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Marketing and Comms / Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. - 3 years ago

Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

Behavior Change / New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. - 3 years ago

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This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making
This Cidery Is Restoring Biodiversity While Reviving Traditional Cider-Making

Product, Service & Design Innovation / By reviving traditional meadow orchards in its native Luxembourg, where much of the cider industry had died and fruit was going to waste, carbon-negative Ramborn Cider Co. has set about reversing the loss of biodiversity in the region. - 3 years ago

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

The Next Economy / It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center. - 3 years ago

Embracing Collaboration Is Key to Delivering the Low-Carbon World We Need
Embracing Collaboration Is Key to Delivering the Low-Carbon World We Need

Cleantech / A recent collaboration between Shell Energy and Wells Fargo shows how the corporate world has responded to the evolving market — and how using renewable energy just makes good business sense. - 3 years ago

Can We Halve Global Food Waste by 2030? Not Without Our Suppliers
Can We Halve Global Food Waste by 2030? Not Without Our Suppliers

Waste Not / While some nations and food companies have made encouraging progress and crossed the halfway mark towards meeting Sustainable Development Goal 12.3, there’s still a long way to go. - 3 years ago

Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

Marketing and Comms / A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes — and what effective leadership looks like in 2020 and beyond. - 3 years ago

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From Carbon Sinks to Carbon Banks: Could Mycelia Help Resolve Our Climate Crisis?
From Carbon Sinks to Carbon Banks: Could Mycelia Help Resolve Our Climate Crisis?

Product, Service & Design Innovation / NetZero’s forthcoming “Mycelium Balls” will put the massive carbon-sequestration ability of mycelium — which can double the environment’s natural carbon-capture rate — into the hands of everyday people. - 3 years ago

Imagine, Never Having to Charge Your Personal Devices Ever Again
Imagine, Never Having to Charge Your Personal Devices Ever Again

Cleantech / Powerfoyle is a new solar material capable of converting all types of light into energy — making it possible to charge any device or appliance from natural daylight, sun or indoor lighting. - 3 years ago

Meet the Food-Delivery Service That’s Actually Helping Restaurants ‘Fare’ During the Pandemic
Meet the Food-Delivery Service That’s Actually Helping Restaurants ‘Fare’ During the Pandemic

Product, Service & Design Innovation / Fare, a new food-delivery app, is building a more equitable model — one that fosters enhanced community cohesion and shared benefits, and doesn’t include restaurant-crippling fees. - 3 years ago

Meet the Innovators Ensuring the COVID Plastic Boom Doesn't Last Forever
Meet the Innovators Ensuring the COVID Plastic Boom Doesn't Last Forever

Product, Service & Design Innovation / With health concerns momentarily outweighing mindful consumption, global efforts to wean the world off of single-use plastics have ground to a halt — and suddenly, in the race to protect citizens, plastic is everywhere. Thankfully, lockdown has also triggered radical, sustainable innovation and ingenuity. - 3 years ago

Benyus: COVID-19 Offers ‘Utopian Glimmer’ of New World, But We Must Give Back to Nature
Benyus: COVID-19 Offers ‘Utopian Glimmer’ of New World, But We Must Give Back to Nature

The Next Economy / “We’re seeing a bit of utopian glimmer coming through, and natural selection chooses what works over and over. So, when we get back to normal, we get this glorious choice to put back in our lives only what is best, only what we found made life worth living.” — Janine Benyus - 3 years ago

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Brewers Take Note: Enzymes Can Play a Crucial Role in Global Climate Fightback
Brewers Take Note: Enzymes Can Play a Crucial Role in Global Climate Fightback

Chemistry, Materials & Packaging / LCAs are becoming increasingly important in identifying ways to help solve the climate crisis — not only in pinpointing inefficiencies, but in highlighting how relatively small changes can create a huge, lasting, collective impact. - 3 years ago