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The Clorox Company

The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with about 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion.

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The Clorox Company

The Clorox Company is tagged in 46 stories. Page 3 of 3.
Why Green Product Brands Fail
Why Green Product Brands Fail

10 years ago - The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:"The answer is that environmental/social consciousness is only one part of what are much broader and more complex cultural shifts. Picking out this trend in isolation and trying to build brands around it using traditional marketing paradigms has a very low likelihood of success.

Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry
Obsession Over 'Natural' Aside, Burt's Bees a Rightful Leader in the Personal Care Industry

10 years ago - Burt’s Bees is an incredible American success story. Roxanne Quimby’s venture into beeswax candles took her from New England craft fairs to lip balm and personal care products sold in thousands of drugstores across the United States, before she eventually sold her company to Clorox for $913 million in 2007. That acquisition has been one within a recent trend of large food and consumer packaged goods companies buying smaller ones for more “natural” or healthful products: Colgate-Palmolive owns Tom’s of Maine; Coca-Cola snapped up Honest Tea; Kraft has long owned Boca Burgers.

Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste
Report Highlights Cleaning Industry’s Progress in Curbing Energy, Emissions, Water and Waste

10 years ago - The American Cleaning Institute’s (ACI) just-released 2013 Sustainability Report shows overall decreases by member companies in four environmental data categories: energy use, greenhouse gas (GHG) emissions, water use and solid waste generation.

Top 20 Videos Shown on the Main Stage at SB'13
Top 20 Videos Shown on the Main Stage at SB'13

10 years ago - Since the end of our SB'13 conference last month, we have received many requests from our community, asking for links to the videos we showed on the main stage. So here are, by popular demand, the 20 most buzzed-about videos aired during the plenary sessions in San Diego, in the order in which they appeared:

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Clorox App Gives Consumers Mobile Access to Product Ingredients
Clorox App Gives Consumers Mobile Access to Product Ingredients

12 years ago - The Clorox Company last week launched the first smartphone application and mobile website giving consumers easy access to information about product ingredients.

Book Review - Greener Products: The Making and Marketing of Sustainable Brands
Book Review - Greener Products: The Making and Marketing of Sustainable Brands

12 years ago - Creating a sustainable society will depend in large part on reducing the environmental impacts of making, distributing and using products and of disposing of them at the end of their useful life. Every product company that hopes to have a role in our future is going to have figure out how to do this.