While many companies focus sustainability efforts on their products and other consumer touch points, two of tech’s largest companies are including large facility construction and remodel projects as a foundation to their efforts having a ‘nature-positive’ approach.
Large organizations have large facilities; and large facility construction uses
a lot of resources. A strong sustainability program aims to increase positive
impacts while making the operational efforts part of the organization's internal
and external story, inspiring stakeholders and creating brand value. The
intersection of large facilities and a strong sustainability program can have
far-reaching and long-lasting positive effects — especially in our forests and
natural environment.
Thanks to
COP15
and the resulting Global Biodiversity
Agreement
signed by over 190 countries, the critical issue of biodiversity loss has been
catapulted into the spotlight and many
corporate
and
financial
plans. The World Economic Forum’s 2022 Global Risks Report
identifies biodiversity loss as the third most severe risk on a global scale
over the next 10 years. Healthy, responsibly managed forests support
biodiversity, maintain water quality, sequester carbon for long periods of time,
and produce vast quantities of oxygen.
A peer-reviewed
study by
Ecotrust and the University of Washington showed that forests managed to
Forest Stewardship Council (FSC) standards are
globally significant in their ability to store large quantities of carbon, which
is key to mitigating the effects of climate change. The range of additional
carbon storage extended from 13 percent to 69 percent more in FSC-certified
forests, with an average of approximately 30 percent more than legal management
practices alone.
While many companies focus sustainability efforts on their products and the
point where the brand meets the consumer, two of tech’s largest companies are
including large facility construction and remodel projects as a foundation to
their efforts having a “nature-positive” approach. When it comes to wood and
forest products, responsible sourcing is of utmost importance.
Meta
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Within Meta's global real estate portfolio of
commercial office space and data centers, the inclusion of FSC-certified wood
has been a component of sustainable design and construction standards for over
five years. For data centers owned and constructed by Meta, project
specifications require 100 percent FSC certification for all new, permanently
installed wood. As of 2017, the company’s data center projects averaged 94
percent FSC-certified wood, totaling 16.9 million square feet globally.
To achieve these goals, Meta has integrated the requirement for FSC wood into
its project-delivery process, coordinating with design and construction partners
on every site to support compliance. When complications and project-specific
constraints arise, such as long lead times or supply chain issues (especially
during the pandemic), the sustainability team troubleshoots with their general
contractors and timber suppliers to exhaust all options before relaxing
requirements. Additionally, its data center portfolio of in-flight projects is
also on target to comply with this FSC requirement.
Meta’s design standards for office spaces also include 100 percent FSC-certified
criteria for all permanently installed wood products. Since including FSC within
its workplace Healthy and Sustainable Materials Standards for office spaces in
2015, it is estimated that at least 50 percent of permanently installed wood
procured across the portfolio is FSC-certified, with multiple offices exceeding
this baseline and hitting over 95 percent compliance. Meta’s recently completed,
440,000-square-foot construction project on the West Coast successfully procured
98 percent FSC-certified wood. Similar to the implementation process for data
centers, a sustainability subject matter expert on all office developments
educates and supports global design and construction teams in meeting office
space standards.
With over 180 offices across 40 countries, Meta faces challenges with market
availability and cost premium associated with FSC-certified wood. Steps to meet
compliance wherever feasible include educating local project teams and timber
suppliers on the preference for FSC-certified products. This hands-on approach
of supporting suppliers has resulted in several instances of wood vendors and
fabricators earning FSC certification to comply with Meta requirements and
uphold the chain of custody of their inventory. Many of these companies were
open to achieving certification; and the motivation and education from the
building-owner side was a key component sometimes lacking in their regional
industry.
“These accomplishments are both beneficial to our sustainability goals and
create a lasting, positive impact on local markets and supply chains,” says
Amruta Sudhalkar,
Senior Sustainability Program Manager at Meta. “We remain committed to increased
market transformation by leveraging our buying power and holding our development
teams accountable in supporting robust, sustainable forestry standards.”
Google
Google's Bay View campus | Image credit: Google
At Google, sustainability was a central tenet of
design and development of its Bay View and Charleston
East campuses. As Google’s
first-ever ground-up development projects, Bay View and Charleston East provided
an opportunity to design places that embody Google’s values of building and
operating sustainably, being a helpful neighbor, and creating the best places to
work.
Both projects pursued LEED-NC v4 Platinum certifications, as well as Living
Building Challenge (LBC) Petal certifications —
Water Petal at Bay View and Materials Petal at Charleston East. These
certifications served as strong drivers for the project teams in their pursuit
of sustainable design and performance, while also offering Google highly
credible platforms to tell the story of their work advancing sustainability in
the building material industry.
From day one, Bay View and Charleston East prioritized building materials that
advanced Google's sustainability goals, from
selecting salvaged products to materials with healthy chemistry. Much of the
sustainable-materials effort was about enabling the entire team — from designers
to engineers to the construction team — to rethink long-held conventions about
building materials by aligning everyone on a shared vision for sustainable and
human-centric buildings.
One major pillar of Charleston East and Bay View's sustainable material goals
was sourcing as much lumber as possible from FSC-certified responsibly managed
forests. Over 96 percent of all new wood used in the Bay View campus is
FSC-certified, supporting Google's goals to build and operate sustainably while
delivering healthy, biophilic workplaces. One example is the FSC-certified Birch
plywood that serves as the cladding for conference rooms. This material not only
helped with wayfinding in the building, but also added elements of biophilia
into the space by introducing natural patterns of wood.
Charleston
East —
which is currently under construction — is striving to achieve 100 percent
FSC-certified wood for both temporary construction uses and permanent building
fixtures. This goal, supported by the project's LBC Materials
Petal certification pursuit, has
challenged the project team to prioritize responsible sourcing from the outset
of construction for uses such as concrete formwork and temporary lagging. FSC
wood also features prominently in the design of the building itself: The
structural system is clad in FSC-certified CLT (cross-laminated
timber).
Between Bay View and Charleston East, sourcing FSC lumber has not only served to
minimize the developments' impact on global forests — it also advances Google's
vision to create places where architecture, nature and people can co-exist in
harmony for decades to come. Beyond these two sites, the sustainability
innovations at Charleston East and Bay View inspired systems and strategies that
are now helping teams achieve Google’s ambitious corporate sustainability
commitments in projects across the company’s global real estate portfolio.
Due to excellence in their support of responsible forestry, both Meta and
Google’s Bay View and Charleston East projects are 2022 FSC Leadership Award
Winners.
Published Jan 31, 2023 7am EST / 4am PST / 12pm GMT / 1pm CET
Sponsored Content
/ This article is sponsored by
Forest Stewardship Council.
This article, produced in cooperation with the Sustainable Brands editorial team, has been paid for by one of our sponsors.