THE NEXT ECONOMY -
The leading ski and snowboard maker is a case study in outdoor economy resilience amid several unknowns — including climate change. CEO Vincent Wauters is committed to working with competitors for the greater good.
THE NEXT ECONOMY -
The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service.
MARKETING AND COMMS -
Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
WASTE NOT -
From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year.
MARKETING AND COMMS -
Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect
stakeholders with brands than a half-minute of airtime.
BEHAVIOR CHANGE -
In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’
WALKING THE TALK -
The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.
PRODUCT, SERVICE & DESIGN INNOVATION -
A global exemplar for playgrounds located in flood-zone communities, Playscape features five distinct ecology zones, each fostering cultural and environmental awareness through sustainable, biodiverse and water-conscious design.
WASTE NOT -
In its latest partnership with a professional sports team, SCJ will collect empty plastic bottles from each game for recycling into new Mr Muscle® bottles; as well as promote sustainability, health and hygiene.
BEHAVIOR CHANGE -
The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically
reduce consumer greenhouse gas emissions.
THE NEXT ECONOMY -
In a recent webinar, representatives from PepsiCo, Vail Resorts and William & Mary shared lessons learned from preparing for our 'next normal.'
WASTE NOT -
A smart, win-win, local partnership will enable the team to provide a combination of sustainable tech and healthier condiment options for a sustainable and COVID-safe solution.
ORGANIZATIONAL CHANGE -
Sidelining Carbon is helping professional sports teams and their fans get clarity around how to take definitive climate action, connecting them to
resources to drive it forward, and growing the conversation in the sports world.
MARKETING AND COMMS -
The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large.
MARKETING AND COMMS -
Netflix’s new goals include achieving carbon neutrality by 2022. The company also revealed impressive stats behind viewer interest in
sustainability-themed programming; and pledged to achieve more balanced
representation of underrepresented communities, both on- and offscreen.
WALKING THE TALK -
In the past week, both Nike and Chipotle announced new sets of environmental and
social goals — and systems with which their executives’ compensation will be
tied to achieving them.
ORGANIZATIONAL CHANGE -
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
BEHAVIOR CHANGE -
The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry
needs to prioritize people’s health and eliminate smoking on casino floors.
MARKETING AND COMMS -
EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.
ORGANIZATIONAL CHANGE -
Yes, the summer of 2019 will be remembered for an awesome performance from the US Women’s National Soccer Team at the FIFA Women’s World Cup. But, it will also be remembered for an extraordinary demonstration of the power of women’s sport to be about much more than just sport.