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Stories About Plastics

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New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste

MARKETING AND COMMS - The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic.

‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing

MARKETING AND COMMS - Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have never been higher for getting it wrong.

Design for Recycling: High-Tech or Back to Basics?
Design for Recycling: High-Tech or Back to Basics?

PRODUCT, SERVICE & DESIGN INNOVATION - Maybe before companies spend millions on futuristic high-tech, they should go back to the drawing board and start sketching from a different perspective. Because there is no technology more powerful than the creative mind.

New UN Global Treaty Seeks to Break the ‘Plastic Wave’
New UN Global Treaty Seeks to Break the ‘Plastic Wave’

THE NEXT ECONOMY - We can cut annual flow of plastic into the ocean by 80% in the next 20 years. The technology and will is there, but one important piece of the puzzle is missing — and the UN is hopeful they can pull it together.

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From Shores to Shelves: Codifying Ocean Plastic Supply Chains
From Shores to Shelves: Codifying Ocean Plastic Supply Chains

SUPPLY CHAIN - Brands committed to increasing sustainability by putting ocean plastic to good use deserve the infrastructure and data they need to verify their products and meet the standards that consumers demand.

Why There Won’t Be Quite So Much Waste from the Big Game This Year
Why There Won’t Be Quite So Much Waste from the Big Game This Year

WASTE NOT - From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year.

‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution
‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution

MARKETING AND COMMS - New platform from Break Free from Plastic explores the hardest-hit frontline communities in the world, from India to Ohio. After hearing each story, viewers can choose to view another location, or take actions designed to make local and global impact.

WSL: Riding the Wave to Sports Industry Leadership in Sustainability
WSL: Riding the Wave to Sports Industry Leadership in Sustainability

WALKING THE TALK - The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.

Driscoll’s Working to Scale Circular Plastics Economy, from Field to Clamshell
Driscoll’s Working to Scale Circular Plastics Economy, from Field to Clamshell

CHEMISTRY, MATERIALS & PACKAGING - Driscoll’s leads the produce industry in increasing the circularity of packaging and landfill diversion of agricultural plastics. It’s the first berry company to make public commitments and inject serious funding into innovation — with a goal to create economies of scale.

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US Plastics Pact Unveils List of 11 ‘Problematic and Unnecessary’ Materials to Be Eliminated by 2025
US Plastics Pact Unveils List of 11 ‘Problematic and Unnecessary’ Materials to Be Eliminated by 2025

CHEMISTRY, MATERIALS & PACKAGING - The US Pact’s brands, retailers and materials manufacturers are seek to develop immediate solutions to the 11 ubiquitous and unrecyclable materials — but the plastics industry is up in arms.

How to Fuel a Sustainable Future for Packaging
How to Fuel a Sustainable Future for Packaging

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Solving the ongoing packaging conundrum demands a significant shift in how businesses think — moving from a linear to a circular model of operation to improve the amount of packaging that can be reused, recycled and returned to the value chain.

Enterprise-Wide Engagement Unearths Sweeping Solutions for Reining in SO2 Emissions
Enterprise-Wide Engagement Unearths Sweeping Solutions for Reining in SO2 Emissions

PRODUCT, SERVICE & DESIGN INNOVATION - The team at Vestolit — part of polymers, materials and infrastructure leader Orbia — worked closely with the corporate sustainability team to find modifications to plant operations that promise significant reductions in the entire enterprise’s sulphur dioxide emissions.

PCR & Ocean-Bound Plastic Both Have a Place in Sustainable Beauty
PCR & Ocean-Bound Plastic Both Have a Place in Sustainable Beauty

CHEMISTRY, MATERIALS & PACKAGING - Big Plastic (and Big Oil) have a five-decade lead and massive economies of scale that will take a little longer to match in terms of costs and simplicity. But working with the right partners and openness to shaking up the status quo is paying off for brands willing to put their principles and profits on equal footing.

Water Wins: When Sustainability Becomes Part of the Company Culture
Water Wins: When Sustainability Becomes Part of the Company Culture

ORGANIZATIONAL CHANGE - “Sustainability is best played together. It's validating to see what we started and see it grow first across the other teams in our plant, and eventually across Lubrizol.” — Kalli Stull

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Transforming Plastic Waste into Asphalt: Paving the Way for Sustainable Roads
Transforming Plastic Waste into Asphalt: Paving the Way for Sustainable Roads

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - In order for truly sustainable and circular systems to be realized, every facet of normal life must be re-considered — from the cars we drive to the roads we drive them on.

Widespread Engagement at Heart of Dow’s Mission to Transform Into a 125-Year-Old Sustainability Leader
Widespread Engagement at Heart of Dow’s Mission to Transform Into a 125-Year-Old Sustainability Leader

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Today, Dow considers its sustainability strategy and business strategy to be one and the same; employees understand that the two can no longer be separate. But, as Global Sustainability Director Haley Lowry explains, this didn’t happen overnight.

Biomimicry Institute Awarded €2.5M to Pilot, Scale Decomposition of Textile Waste
Biomimicry Institute Awarded €2.5M to Pilot, Scale Decomposition of Textile Waste

WASTE NOT - The Design for Decomposition initiative is the next step in the Institute’s effort to transform fashion, stopping millions of tonnes of textile waste escaping into the environment each year.

Full-Circle: AZEK Disrupts PVC Recycling by Revolutionizing Takeback
Full-Circle: AZEK Disrupts PVC Recycling by Revolutionizing Takeback

WASTE NOT - AZEK’s FULL-CIRCLE PVC Recycling program helped it collect approximately 400M pounds of recycled product for reuse in 2020 — with the hope that this entire value-chain approach can disrupt the plastic waste paradigm meaningfully, as AZEK continues to scale up collection and processing.

This Industry-First Online Marketplace Is Helping Companies ‘SourceGreenPackaging’
This Industry-First Online Marketplace Is Helping Companies ‘SourceGreenPackaging’

PRODUCT, SERVICE & DESIGN INNOVATION - The newly launched B2B marketplace helps connect companies with vetted, sustainable, plastic-free packaging options, as well as education on materials and the evolving regulatory landscape.

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Meeting Your Corporate Circularity Commitments: Welcome to the Age of Advanced Recycling
Meeting Your Corporate Circularity Commitments: Welcome to the Age of Advanced Recycling

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - We believe that the solution to stopping plastic waste is understanding that the material is too valuable to be lost in landfills. We can change what is traditionally considered waste and transform it into a valuable, sustainable resource through advanced recycling.

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