As the Chief Social Purpose Officer & Vice President, Player Experience, Peter ter Weeme is responsible for BCLC’s social purpose, stakeholder relations, communications, marketing, CRM and loyalty, business intelligence, player experience, player health, Indigenous Reconciliation and the Customer Support Centre.
Peter is a 28-year veteran of the sustainability, social purpose and social justice movements. Prior to joining BCLC in February 2020, he was the EVP, Purpose and Brand Citizen of a Vancouver-based marketing and communications firm that works at the intersection of data, emerging technologies and social purpose.
With an MBA specializing in environmental management, Peter has founded and grown two successful consultancies and previously led the marketing and communications at Mountain Equipment Co-op. He currently serves on the board of the Western Canada Theatre company in Kamloops and the Cape Cod Centre for Sustainability in Provincetown, Massachusetts.