DO is a free, easy-to-use mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting.
Mastercard has partnered with
fintech startup Doconomy to help consumers combat
climate change through their purchases with a new app called DO – a free,
easy-to-use mobile banking service that lets users track, understand and reduce
their CO2 footprints through carbon offsetting.
Alongside tools such as the blockchain-powered Poseidon platform, now in use
by Ben &
Jerry’s
and the City of
Liverpool
to help users offset the carbon impacts of their purchases, the launch of DO is
the latest in a growing arsenal of purpose-driven payment services. With DO,
users can create positive change anywhere they use their card.
By implementing DO, Mastercard and Doconomy let users’ values guide their
everyday consumption towards more sustainable choices and enables carbon
offsetting via UN-certified projects. As part of the service, DO offers the
ability to invest in funds with a positive social and environmental impacts —
giving the consumer insights into the environmental effects of their
consumption, paired with tools for creating change by making sustainable
choices.
“Together with Doconomy, we can engage consumers, retailers and businesses in
the fight against climate change. This collaboration is an important part of our
focus on sustainability, and this innovative solution offers people a simple way
to take responsibility for their carbon footprint, based on what they consume,”
commented Mark Barnett, Divisional President of Mastercard UK, Ireland,
Nordic and Baltics.
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In addition to offering users to make their consumption more sustainable,
customers can also apply for the physical, climate-friendly and biodegradable DO
Mastercard payment card. The first-of-its-kind card, which is printed with
recycled carbon emissions
(Air-Ink)
and with no magnetic strip, is the most tangible payment service offering in the
global effort to meet SDG 12: Responsible Consumption and Production.
Founded in 2018 as both a fintech startup and a philosophy about how we can use
our money as a tool for positive climate action, Doconomy's vision is to enable
a sustainable lifestyle for everyone by providing simple mobile banking services
that can change behavior, manage savings and reward a development towards
sustainable consumption. Doconomy uses the Åland
Index,
developed by Ålandsbanken, to track the impact of every transaction.
“Via Mastercard’s global network, Doconomy can reach and leverage the power of
consumers all over the world and direct capital towards sustainable initiatives.
For us, there is no partner better suited than Mastercard, given their sense of
purpose and leading technical expertise,” says Nathalie Green, CEO at
Doconomy.
DO has attracted attention from some of the world’s most prominent actors. The
United Nation’s UNFCCC-secretariat wants to explore a collaboration with
Doconomy and Mastercard to promote climate action and awareness among citizens
and organizations globally.
“DO represents a new and interesting way of bringing climate action directly to
the consumer, which is one of our strategic objectives in our work on Global
Climate Action,” says Niclas Svenningsen, Manager of Global Climate Action
at UNFCCC.
The DO app will become available in April.
Published Feb 28, 2019 1am EST / 10pm PST / 6am GMT / 7am CET
Sustainable Brands Staff