How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
Cross-Posted from Behavior Change. Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior.
Cross-Posted from Walking the Talk. The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in.
Earlier this month, Chief Executives for Corporate Purpose convened 17 CEOs and key legal leaders to discuss newly proposed environmental and social governance disclosure requirements from the SEC. Here are four key takeaways from the conversation.
The rules — which would require companies to include information about their GHG emissions and climate-related risks likely to have a material impact on their business, results of operations or financial condition — have garnered mixed reviews from stakeholders.
Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future.
Cross-Posted from Behavior Change. Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.
Cross-Posted from Finance & Investment. While more companies are reporting through CDP every year, many still do not disclose enough data on their environmental impact. Non-disclosure will not be an option for many companies for much longer, with a series of mandatory environmental disclosure requirements coming this year around the world.
As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summary of resources to help you stay the course.
Detailed disclosure is critical in climate action plans. An emissions-reduction target is insufficient without baseline emissions data to compare it to; because investors and stakeholders have no way of knowing if major sources of emissions are going unmeasured, undisclosed and unaddressed.
Cross-Posted from Supply Chain. Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly.
Cross-Posted from Finance & Investment. Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change.
The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic.
Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's largest brands, agencies and ad-tech companies will benefit from new innovations.
Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have never been higher for getting it wrong.
Cross-Posted from Supply Chain. Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their current efforts.
The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia.
PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for society.
Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent peer-reviewed literature and industry papers.
Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.