Lauren Taylor is a Managing Director & Partner in the Dallas office of the Boston Consulting Group. Lauren has deep experience using qualitative and quantitative consumer insights to drive growth, having led more than 100 efforts around the world. Lauren is currently the global leader for customer-centric sustainability at BCG and is passionate about helping companies better understand market demand and the most important aspects of sustainability, the innovation needed to remove barriers, and how to influence customer behavior to drive sustainability while generating business value. She is also the North America leader for customer demand and innovation, including Demand Centric Growth®, and has worked with clients in many industries.