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Kenvue

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Kenvue

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3 Ways Brands Can Improve CSR Websites to Increase Customer Trust
3 Ways Brands Can Improve CSR Websites to Increase Customer Trust

10 years ago - We all know that Corporate Social Responsibility (CSR) has become an essential piece of the puzzle for any successful organization, no matter its size. We also know that many companies go to great lengths to do meaningful charitable work that actually makes a difference. But are these efforts really impacting the public’s perception of those brands?

myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action
myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action

10 years ago - Engaging people in sustainability remains one of the cause’s biggest challenges – ensuring their behavior reflects their engagement is another. A number of studies have been devoted to bridging the gap between people’s attitudes and their actions, and it remains a conundrum for many organizations on a mission to promote positive behavior.Luckily, tools such as myActions are helping companies not only engage certain groups on the merit of more conscious behaviors but motivate them to follow through.

Testing the 'CVS Effect' on Microbeads: Could L'Oréal & Unilever Be Bolder?
Testing the 'CVS Effect' on Microbeads: Could L'Oréal & Unilever Be Bolder?

10 years ago - Recent commitments from L'Oréal, Unilever, Johnson & Johnson and P&G to phase microbeads out of their products by (or before) 2017 is laudable and a good step forward. This news responds to scientific research linking the tiny, polystyrene balls to Great Lakes pollution.

Top 10 Sustainable Brands Talks of 2013
Top 10 Sustainable Brands Talks of 2013

10 years ago - The glory of abundance is not necessarily lost and visions of a flourishing future are not naïve. There are strong signals pointing to the possibility of a thriving global economy — with health, dignity and happiness for all involved. The leading brands of tomorrow are seeing a wealth of opportunities in pursuing that possibility. They are reimagining their role in society, redesigning the ways they deliver value, and regenerating economic, environmental and social benefits as a result.

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Walmart, Costco Top 2013 Solar Capacity Rankings
Walmart, Costco Top 2013 Solar Capacity Rankings

10 years ago - Walmart, Costco and Kohl's topped the 2013 Solar Capacity Rankings, which ranks companies by the total installed capacity of their systems and the number of operating installations, as well as showing the geographic diversity of their solar deployment.Apple, IKEA, Macy’s, Johnson & Johnson, McGraw-Hill, Staples and Campbell’s round out the top 10.

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

10 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

From Band-Aids to Blood Analyzers: J&J's Nimble Approach to Marketing Sustainability
From Band-Aids to Blood Analyzers: J&J's Nimble Approach to Marketing Sustainability

10 years ago - How do you ensure that your company’s marketing department doesn’t get too carried away in communicating the sustainability benefits of products?

On November 15, Give Your Garbage Another Life for America Recycles Day
On November 15, Give Your Garbage Another Life for America Recycles Day

10 years ago - Keep America Beautiful (KAB) is encouraging people to give their garbage another life on America Recycles Day, taking place this year on Friday, Nov. 15.The organization says the average American produces 4.4 pounds of trash in a single day, yet we recycle only 35 percent of the country’s waste. America Recycles Day encourages people to recycle more at home, at work and on the go.

Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles
Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles

10 years ago - Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR and global sustainability agency Futerra.

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J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom
J&J Launches Tumblr Campaign to Remind Americans to Recycle in the Bathroom

10 years ago - While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers to be more mindful, Johnson & Johnson has launched Care to Recycle™, a recycling campaign that begins with a gentle reminder to recycle more items from the bathroom. It is the first recycling awareness campaign of its kind to be hosted exclusively on Tumblr.

Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers
Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers

10 years ago - Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Company was ranked #1, but the list was largely dominated by tech companies — Yahoo!, Google and Sony rounded out the top four.

Social Value, Meaningful Brands, Human Capital Valuation Set New Metrics Day One Abuzz
Social Value, Meaningful Brands, Human Capital Valuation Set New Metrics Day One Abuzz

10 years ago - As the definition of value continues to evolve, the demand for business to demonstrate its ability to create value of various forms for all stakeholders — and not just profit for shareholders — is increasing, and the question of how this value is identified, measured and communicated becomes paramount. The New Metrics of Sustainable Business Conference has convened some of sustainability’s top minds to examine leading-edge work that is expanding the way business creates, quantifies and manages the value it delivers through the metrics it adopts.

Reality Check: Climate Counts Launches World's First Science-Based Carbon Rating
Reality Check: Climate Counts Launches World's First Science-Based Carbon Rating

10 years ago - On Tuesday at the New Metrics of Sustainable Business Conference, Climate Counts will present initial findings of the first-ever science-based rating of corporate carbon emissions. The study, conducted by Center for Sustainable Organizations (CSO) Executive Director Mark McElroy and Bill Baue, applies CSO's Context-Based Carbon Metric, which compares company carbon emissions to science-based targets.

13 New Types of Data Analysis Every Business Should Consider
13 New Types of Data Analysis Every Business Should Consider

10 years ago - As many stakeholders — including investors, employees and consumers — begin to re-evaluate their perception of value, it is becoming imperative for companies of all industries to credibly measure, analyze and interpret the entire range of costs and benefits for which they are responsible. Below are 13 fairly (as of yet) uncommon types of data analysis that help businesses do just that. You have nothing to lose and much to gain by learning how to:

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Does Your Sustainability Pitch Make Enough Sense to Your CFO?
Does Your Sustainability Pitch Make Enough Sense to Your CFO?

10 years ago - Many experts have observed in recent months that innovating for sustainability seems to be attracting mainstream attention, particularly at Fortune 500 companies and among forward-looking social entrepreneurs. The growth of the Sustainable Brands community certainly supports that claim, with an audience of over 2,800 boasting more than $4 trillion in combined annual revenue represented at SB’13 earlier this summer. At the same time, however, in the majority of cases sustainability is still not part of firms' core strategies. And we can’t expect to be on the right long-term trajectory if all we do is encourage employees to switch to double-sided printing.

Johnson & Johnson, P&G to Halt Use of Microbeads in Beauty Products
Johnson & Johnson, P&G to Halt Use of Microbeads in Beauty Products

10 years ago - Johnson & Johnson has started to phase out the use of polyethylene microbeads in beauty products, and is working on an eco-friendly alternative, after activists from environmental group the 5 Gyres Institute found large amounts of the beads in the Great Lakes.Microbeads are used in beauty products as a means of scrubbing away dead skin. After being washed down the drain, the plastic beads are too small to be adequately captured by wastewater treatment and end up in rivers, lakes and the ocean.

New Frontiers in the ROI of Sustainability
New Frontiers in the ROI of Sustainability

10 years ago - Demonstrating the business case for investment in sustainability — whether in product innovation, supply chain improvements, operational efficiency, employee engagement, communications or an overarching, multi-pronged strategy — remains one of the biggest challenges for the private sector, even for companies that clearly understand the underlying issues. It is proving particularly difficult for change agents trying to get approval from executives within big, slow-moving corporations focused on short-term goals in a highly uncertain global economy. In the absence of commonly-accepted guidelines for relating environmental and social impacts directly to the bottom line, where does one look for the cutting edge in methods that have worked for others?

Top 20 Videos Shown on the Main Stage at SB'13
Top 20 Videos Shown on the Main Stage at SB'13

10 years ago - Since the end of our SB'13 conference last month, we have received many requests from our community, asking for links to the videos we showed on the main stage. So here are, by popular demand, the 20 most buzzed-about videos aired during the plenary sessions in San Diego, in the order in which they appeared:

Five Reasons Every Business Should Care About the New Metrics of Sustainable Business
Five Reasons Every Business Should Care About the New Metrics of Sustainable Business

10 years ago - Every now and then, as I discuss various products Sustainable Brands has to offer to our growing community of brands and solution providers, I mention our New Metrics of Sustainable Business conference and I detect either a blank stare or a confused nod. When I pause to find out why, I typically get a response gravitating around these questions: “What exactly are these New Metrics you speak of? How do they affect my company, and why should I care?”Simply put, New Metrics (#NewMetrics) is an umbrella term for the latest and most successful ways businesses are creating and capturing entirely new forms of value, or quantifying previously ignored economic, social and environmental impacts and opportunities.

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Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’
Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’

10 years ago - For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. Overall, the technology sector clearly dominated.