The fast-casual chain plans to scale both its geographic footprint and its pioneering reusable bowl program, thanks to a cash infusion from circular-economy drivers Closed Loop Partners.
Just Salad — a US-based, fast-casual restaurant
chain with a commitment to healthy, sustainable food and zero- waste practices —
today announced an infusion of capital, courtesy of circular economy-focused
investment firm Closed Loop Partners and
returning investor Panda Restaurant Group, parent company of Panda
Express®.
Just Salad will use the capital to expand its geographic footprint and implement
new environmental sustainability and technology initiatives. Currently the brand
has 47 locations in New York, New Jersey, Illinois,
Philadelphia, North Carolina, Florida and Dubai, and plans to
double its footprint over the next two years.
Founded in 2006, Just Salad is leading the fast-casual restaurant industry’s
sustainability efforts — it runs the world’s largest restaurant reusable bowl
program; last fall, it became the first
US restaurant chain to carbon label its
menu;
and in December, it launched a zero-waste meal kit
offering
called Housemade. In 2022, Just Salad will expand its reusable bowl program
to digital orders and offer participating customers loyalty rewards in its
mobile app, further encouraging sustainable eating on the go.
The company is at the forefront of a growing reuse economy in food service,
which a recent
report
projected could save businesses $5 billion a year in costs — not to mention the
countless environmental impacts averted from discontinued use of disposable
foodware and packaging items.
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“The white space for Just Salad is truly incredible — [it] is on its way to
becoming a larger part of the national landscape; and that means unrivaled,
craveable food and more sustainable eating for America in general,” said founder
and CEO Nick Jenner. “The tailwinds are strong; and it's about executing at
a high level while still focusing on each and every customer.”
Just Salad is the first restaurant investment for Closed Loop Partners — a New
York-based investment firm and innovation center focused on scaling the circular
economy in North America and beyond. The partnership with Just Salad builds
on the firm’s existing work to advance sustainable food packaging; its
investments aim to drive zero-waste, closed-loop systems that benefit people,
the planet and business — including, most recently, scaling and optimizing
recycling
infrastructure
across the US and Canada; and collaborative work to redesign everything
from disposable beverage
containers
to single-use plastic
bags.
“We are impressed with Just Salad’s innovative approach to embedding zero-waste
principles across their business. They are a pioneer of reuse models at scale,
creating the world’s largest restaurant reusable program and illustrating their
commitment to extending the life of valuable packaging materials,” said Ron
Gonen, founder and CEO of Closed Loop Partners. “Their continued growth
demonstrates the viability, feasibility and desirability of circular business
models.”
Published Jul 20, 2021 8am EDT / 5am PDT / 1pm BST / 2pm CEST
Sustainable Brands Staff