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The Next Economy
How WestRock Is Collaborating Its Way Toward a More Circular Economy

Here, WestRock shares insights from its Climate Week panel with the Coca-Cola Company, Procter & Gamble, GreenBlue and the Sustainable Packaging Coalition.

The pandemic has drawn a clear connection for consumers between the products they purchase and their desire for greater packaging sustainability.

Here, fiber-based packaging company WestRock shares insights from its Climate Week panel with the Coca-Cola Company, the Procter & Gamble Company, GreenBlue and the Sustainable Packaging Coalition. The key to more sustainable packaging is collaborating with stakeholders across the board — from sourcing to design to recovery.

Read more and listen to the panel discussion here

Designing for Circularity-Friendly Behaviors

Join us as leaders from BBMG and REI examine how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste — Thurs, May 9, at Brand-Led Culture Change.

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