Updated federal guidelines that reduce donor liability could begin to change the conversation around what is acceptable to consumers, especially as much-needed food begins to make its way to those who need it most.
In a bipartisan bill that flew largely under the radar shortly before the
holidays, President Biden signed an amendment to the 1996 Emerson Act —
which initially provided certain protections for large entities that donated
food to organizations working towards solving food insecurity.
The amendment — entitled the Food Donation Improvement Act
(FDIA) —
modifies the Emerson Act by calling on the US Department of Agriculture
(USDA) to provide clarity and updated guidelines around food donation,
ultimately helping to reduce the legal liability of donating unsafe food to an
organization such as a food bank. It also specifically expands protections for
large entities looking to donate food.
In short, the bill would offer some clarity for an entity such as a food
distributor — which often has large quantities of excess food that may be past a
“best by” date but is still safe for consumption. There’s also untold potential
to make a small dent in the largesse of food waste in the US, which is handily
one of the top contributors to the country’s greenhouse gas
emissions.
“It helps with the moral conundrum of wasting food and works to solve an
environmental problem. It’s a win-win on a number of different levels,” Food
Tank co-founder and president Danielle
Nierenberg told Sustainable
Brands®.
Navigating the Complexity of Corporate Political Responsibility in 2024
Join us as Elizabeth Doty, director of the Erb Institute's Corporate Political Responsibility Taskforce, shares Principles for Corporate Political Responsibility and how to use these non-partisan principles to weigh decisions and articulate positions in an environment of distrust — Thurs, May 9, at Brand-Led Culture Change.
As a leading food-policy advocate, she’s excited not only about the potential at
the top end of the food-donation system — which includes large nonprofits such
as Feeding America — but for smaller food banks and food-donation services
to get more of what they need to serve those who need it most.
Further, the FDIA was a rare showing of bipartisan Congressional
support,
highlighting food security as a pertinent topic.
More challenges ahead
Greg Silverman, CEO
and Executive Director of New York's Westside Campaign Against
Hunger, says he is cautiously optimistic about the FDIA.
His organization feeds 75,000 New Yorkers annually — distributing more than
five million pounds of food, two million of which is fresh produce.
“There are two takes,” he says. “First, it’s great to level the playing field to
allow more groups and people to give food where they have it available. Those
groups don’t have to go through big bureaucracies, and people can give directly
to front-line providers. However, how much food is rescued is not the same as
how much is distributed. We’re still throwing food away.”
He says that communication, clarity and marketing around the new guidelines will
be key to actually getting more people and entities feeling comfortable about
giving. Ultimately, clearer communication about the reduced liability and
forthcoming USDA standards will help guide the most important food donations —
perishable and other fresh items — to the right sources as quickly as possible.
Customers relaying this information to restaurants and food suppliers will help,
too.
“Since the pandemic began, our numbers have gone up; but in-kind food donations
have not gone up as fast as the need,” Silverman says. “Faster access to fresher
product is important.”
Regina Anderson, executive
director at Food Recovery Network, shares
Silverman’s concerns.
“Across the food system, it’s not going to be linear,” she says.
She often works with big events recovering leftover food; and she notes it will
take time to convince convention center managers, event managers and similar
leaders to understand and adapt to these increased protections.
“The beauty of this is that the structural responsibility of this lives at the
federal level — and we can use that to educate each other,” she adds. “It’s an
addition to the system to make it easier for folks.”
Solving the next set of problems
Silverman and Anderson both pointed to an increase in the national minimum wage
and an increase in Supplemental Nutrition Assistance Program (SNAP)
benefits as real drivers towards food security.
“This is how people get food, federal benefits and (put away for) retirement,”
Anderson says.
Silverman adds that while the FDIA is an important policy step, bigger policy
around evolving SNAP would move the needle even further.
The idea of liability and food donation also brings up the conversation about
food-expiration labeling. “Use by” and “best by” dates are one of the key
drivers of food waste in most US households, and most of these labels come from
an outdated food marketing
system.
Frankly, most food is safe beyond these labeled dates, as long as consumers
follow some common-sense guidelines — a host of major European retailers have
recently opted to ditch best-by
dates
to help eliminate this confusion.
Updated guidelines stemming from the FDIA could begin to move the conversation
forward about what is acceptable to consumers, especially as much-needed food
begins to make its way to those who need it most. Simply updating the rules to
decrease liability could stem a significant amount of safe food from heading to
landfill.
“From an environmental standpoint, the FDIA is fabulous,” Silverman says. “But
we need to think about policy shifts.”
Published Jan 16, 2023 7am EST / 4am PST / 12pm GMT / 1pm CET
Geoff is a freelance journalist and copywriter focused on making the world a better place through compelling copy. He covers everything from apparel to travel while helping brands worldwide craft their messaging. In addition to Sustainable Brands, he's currently a contributor at Penta, AskMen.com, Field Mag and many others. You can check out more of his work at geoffnudelman.com.