Swedish impact-tech startup Doconomy has launched a new, free tool that enables fast and reliable product carbon footprint calculations for brands and manufacturers.
The 2030 Calculator aims to enhance
transparency around the impacts of products, and democratize fast and
reliable product carbon footprint calculations.
To date, calculating the carbon footprint of products has been complex, costly
and time-consuming — with regular Life Cycle Assessment (LCA) calculations
taking weeks to complete per product. This makes performing product carbon
footprint calculations especially difficult for small- and medium-size brands.
Efforts to quantify the overall impacts of
products
have run the gamut — in addition to LCA, tools and methodologies have been
developed for calculate products’
water,
chemical
and even social
footprints
— but most have been costly, complex and hard to standardize and scale. The
2030 Calculator, on the other hand, can generate a result in minutes, at no
cost, empowering brands to be more transparent and motivate consumers to
choose lower-impact products. In the video, three Swedish companies demo the
calculator:
Johan Pihl, Doconomy’s Head of Innovation, says transparency will create
a new kind of loyalty and brand preference; and being able to compare
products based on their carbon footprint, not only quality and price, will
enable a much-needed shift in consumer behavior.
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The beta version of the 2030 Calculator, which is using emissions data from over
300 impact factors, is currently optimized for apparel — but Doconomy says
it will soon allow for the calculation of products including food &
beverages, furniture and consumer electronics. The free calculator
enables self-declared, cradle-to-gate calculations.
”We believe business must play a significant role in helping the planet
thrive,” says Kristina Kloberdanz, Chief Sustainability Officer at
Mastercard, which in 2019 partnered with Doconomy to release
the DO app
– a free mobile banking service that lets users track, understand and reduce
their CO2 footprints through carbon offsetting. “We’re focused on creating
products, services, partnerships — like with Doconomy — and experiences that
enable people to reduce their carbon footprint. We believe it is not only
about compensating for your carbon impact, but making better choices for the
planet.”
Doconomy, also a partner of UNFCCC, is launching the tool as part of their
global climate-impact education ambition. The 2030 Calculator is also part of
Doconomy’s overarching impact transparency rewards program, Planet
Loyalty, which aims to establish carbon
labeling as the foundation for conscious consumption. The Calculator has been
developed and vetted (ISAE 3000) in collaboration with leading experts within
the field of sustainability, data and climate impact such as LCA consultancy
2050 and EY.
The tool doesn’t aim to replace full life-cycle assessments. However,
independent third-party testing results show high accuracy, making reliable
calculations accessible for all.
Doconomy is inviting businesses and institutions to use the 2030 Calculator to
calculate their product footprints, share their data; and collaborate in
co-creating the most accurate, free calculator of product carbon footprints.
Learn more about the 2030 Calculator here ...
Published Jul 28, 2020 8am EDT / 5am PDT / 1pm BST / 2pm CEST
Sustainable Brands Staff