In Dow’s ‘Looped In’ series,
sustainability experts across the company connect with other industry leaders to discuss circular initiatives and partnerships, and what we can learn from the results.
Imagine if what was traditionally known as “waste” could instead be reframed as
“raw materials,” filled with untapped value and potential. According to Abhay
Deshpande, founder of Recykal — India’s first
waste-commerce company — this approach is common among Indians, many of whom
view waste as a resource versus something to be discarded.
This value-driven mindset fuels Recykal’s business model — disrupting the
waste-collection space using digital technologies that connect brand owners,
generators, processors and recyclers in one place. By bringing these crucial
stakeholders together and allowing the traceability of waste through the system,
Deshpande believes Recykal could be “the Uber or Amazon of trash for
India.”
What’s more, this approach propelled Dow and Recykal to
launch the Rethink+
Initiative
— a unique plastics take-back program that provides attractive incentives to
customers through a digital ecosystem. Deshpande recently spoke with Han
Zhang, APAC Sustainability Director at
Dow, in a ‘Looped In’
episode about how digital solutions such as these are:
Watch the video to learn more about how Dow and Recykal are driving sustainable
innovation and addressing some of the biggest challenges facing the waste
management industry today.
Published Jul 21, 2021 8am EDT / 5am PDT / 1pm BST / 2pm CEST
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