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The Next Economy

The myriad new models and processes aimed at fixing the flaws in capitalism and laying the groundwork for practical, alternative economic frameworks designed to benefit all stakeholders.

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Shell joins EDF’s Methane Detectors Challenge

Cross-Posted from Collaboration. Shell has joined the Environmental Defense Fund’s (EDF) “Methane Detectors Challenge,” a collaborative project between EDF and five other oil and natural gas companies aimed at identifying and bringing to market cutting-edge technologies that could ultimately help reduce methane emissions from oil and natural gas operations.Shell joins Apache Corporation, BG Group, Hess Corporation, Noble Energy and Southwestern Energy as an industry partner in this effort to help catalyze new technologies for enhanced detection of oil and gas emissions.

Life-Size Living™: How to Find Meaning Within Our Means Once More

The time when we were happily seduced into reaching far, far beyond our means with a promise of infinite everything and the glittering lure of a‘larger-than-life’ life, seems, to some of us at least, quite archaic now.But even in our socially enlightened, austerity-shredded, community-conscious, light-speed-connected present, we still struggle to get to grips with a smarter, lighter, less financially and materially burdensome style of life.We’re all still living ‘larger-than-life’ lives. We seem to struggle to find meaning in the things that exist comfortably within our means.

Attitudes v. Behaviors, $75B Worth of Plastic Damage Hot Topics on #SB14sd Day One

Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector anti-deforestation efforts to intrapreneurship to context-based sustainability.The day was dominated by a two-part, day-long session featuring market insights from top researchers. In part one, researchers from Shelton Group, GlobeScan, BBMG, Cone Communications and more shared their latest findings on customer attitudes and behavior, many of which not surprisingly still examined the stubborn gap between the two.

Circles and Straight Lines: Making Business as Usual Better Than Usual

The challenge of creating a circular economy is, quite rightly, the focus for a lot of the current thinking at the cutting edge of sustainability. From large incumbents to small startups, remarkable changes are starting to take place.We are seeing innovative business models where yesterday’s waste becomes the revenue streams of today and tomorrow, and where products are redesigned for recycling, upcycling, repair or reuse. But while the pioneers are blazing a trail for how we can reconfigure the way we do business in the coming decades, the vast majority of the world’s economy currently follows a linear path.

#SB14sd Preview: Philips on Redesigning for a Circular Economy

At Sustainable Brands ’14 San Diego next week (June 2-5), the circular economy will be a major topic as we search for ways to decouple economic growth from resource consumption. In 2013, Philips committed to reimagining its products through the lens of a circular economy approach that focuses on customer access over ownership and business models for services and solutions, rather than transactions. The company also became a global partner of the Ellen MacArthur Foundation, a global nonprofit dedicated to advancing the concepts of the circular economy.

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How Natural Capital Accounting Can Become Your Newest Communications Tool

Natural capital accounting is growing in popularity. Trucost has worked with more than 50 clients on how natural capital valuation can help them become more sustainable businesses.

Startup Building a Network of Inventors, Consumers and Paying Them to Change the World

In the weeks leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 4th, where the runner-up will be decided via live online public vote, we will get to know our 11 semi-finalists. Today, meet CREW.

What's the Point of Capitalism?

Every step and every movement of the multitude, even in what are termed enlightened ages, are made with equal blindness to the future; and nations stumble upon establishments, which are indeed the result of human action, but not the execution of any human design.— Adam FergusonCapitalism has no stated end-goal, no clear point or purpose, yet it dominates our planet; increasingly defining the prevailing norms of public policy, enterprise, social life and even ethics. This lack of purpose should be of great concern.

Havas: 'Smarter' Consumers Will Significantly Alter Economic Models and the Role of Brands

As the sharing economy continues to gain momentum worldwide, new research out this week from Havas Worldwide, that depicts a global population in search of a better way of living and consuming, shouldn’t come as much surprise.70 percent of the 10,574 people surveyed in 29 countries* believe that overconsumption is putting our planet and society at risk; half say they could happily live without most of the items they own and two-thirds make it a point to rid themselves of unneeded possessions at least once a year.

California Joins H2 USA Initiative to Advance Hydrogen Transportation, Infrastructure

In California’s latest effort to advance hydrogen transportation, the Energy Commission and the Air Resources Board announced Tuesday that the state has joined H2 USA, a public-private partnership led by the U.S. Department of Energy.

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ASU, Nature Conservancy Study Highlights Economic Benefits of Forest Thinning

A recent study by Arizona State University's Sustainability Solutions Services (S3) and The Nature Conservancy reveals that forest thinning could benefit the state by making its forests more resistant to environmental extremes and also strengthening rural economies. Just in the past decade (2002-2011), Arizona lost a quarter of its forests to wildfires, drought and bark beetle infestation.

Dutch aWEARness Creating the First Circular Supply Chain for Textiles

“If at first the idea is not absurd, then there is no hope for it,” enthuses Rien Otto, the charismatic founder of Dutch aWEARness, speaking from an international showcase of corporate clothing in Birmingham, UK. For him, Einstein’s famous quote perfectly describes his journey to helping Dutch aWEARness become the first textile company to establish a circular supply chain.

Sustainability and Multicapitalism — Together at Last!

Late last month, the International Integrated Reporting Council (IIRC) and the Global Initiative for Sustainability Ratings (GISR) announced their signing of a memorandum of understanding (MOU) in which the two groups pledged to work together to promote and support the global alignment of corporate reporting and ratings frameworks.

The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'

In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement

How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.

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ASU Partners With Dutch City to Develop First ‘Circular Economy’ Regional Plan

Arizona State University (ASU) and the Dutch Municipality of Haarlemmermeer, along with private partners in the Haarlemmermeer region, have come together to create the world’s first regional plan based on the principles of a circular economy.The project, “Haarlemmermeer Beyond Sustainability,” will be coordinated by the Global Sustainability Solutions Center (GSSC) at Haarlemmermeer, a program within the Walton Sustainability Solutions Initiatives at ASU’s Global Institute of Sustainability. The center will partner with the municipality, Park 20I20 and SADC (Schiphol Area Development Company) to create a regional visioning and planning strategy that will close resource loops in the most efficient, economical and sustainable manner possible.

Disrupt or Die: Brand Leaders Talk Logistics of a Circular Economy

No one can deny that the emergence of circular economy thinking is throwing up some fascinating dynamics right now. This urgent need for systems-level redesign requires an experimental cocktail of innovation and imagination, not to mention open platform dialogue and collaboration. Increasingly, brands are realising that is it no longer sufficient to be wedded to sustainable ideals; they need to be prepared to disrupt their business models from within.

New Report Maps Size, Scope, Disruptive Potential of Sharing Economy

Crowd Companies, a brand council primarily focusing on the collaborative economy movement, and Vision Critical, a consultancy that specializes in helping companies glean pertinent stakeholders insights, have partnered on a new report, Sharing Is the New Buying: How to Win in the Collaborative Economy, which for the first time maps the size and characteristics of the movement.

3 Ways Brands Can Survive the Sharing Economy in 2014

The sharing economy is a multibillion-dollar industry that's making big brands feel uneasy. Also known as the collaborative economy, borrowing, lending, reusing, and reselling is moving full speed ahead, and in 2014, large companies and organizations will struggle if they don’t do a few key things to adapt.Sharing as a business model is on the rise, with more than 200 companies already part of the movement. Look no further than million dollar businesses such as Airbnb, Lyft or LendingClub as examples. The numbers tells us that people want to rent out their apartment when they’re out of town, share a ride, and loan money to people in need.

WEF, Ellen MacArthur Foundation Project Circular Economy Can Generate US$1T Annually by 2025

A new report released Friday by the World Economic Forum (WEF) at its annual meeting in Davos, in collaboration with the Ellen MacArthur Foundation (EMF), contends that over US$1 trillion a year could be generated for the global economy by 2025 and 100,000 new jobs created within the next five years if companies focused on building circular supply chains to increase the rate of recycling, reuse and remanufacture.

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