SB Brand-Led Culture Change 2024 - Last chance to save, final discount ends April 29th!

Stories About Corporate Communications

Found 1205 stories. Page 3 of 61.

Can Advertising Ever Really Be Good for The Planet?
Can Advertising Ever Really Be Good for The Planet?

MARKETING AND COMMS - Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations.

A Radical Approach to Sustainability in B2B Tech: Honesty
A Radical Approach to Sustainability in B2B Tech: Honesty

MARKETING AND COMMS - The ostrich approach to inconvenient problems is a reason why the climate crisis exists. It’s refreshing to see a brand stand up and say, ‘This is what we’re doing. It’s tough. We can’t be perfect. But we’re working hard and this is what we’ve achieved.’

How Internal Communications Can Unleash Employee Ingenuity on Sustainability Challenges
How Internal Communications Can Unleash Employee Ingenuity on Sustainability
Challenges

ORGANIZATIONAL CHANGE - People everywhere are feeling the effects of climate change and want to be part of the solution. Business leaders who engage their employees in sustainability initiatives will help them feel more connected and create new opportunities to shape the future.

WWF Report Reveals Progress on Some of the World’s Biggest Brands' Plastic Footprints
WWF Report Reveals Progress on Some of the World’s Biggest Brands' Plastic Footprints

WASTE NOT - While ReSource: Plastic members are demonstrating that plastic reporting is possible, voluntary corporate action is not sufficient to address the scale and urgency of the plastic waste crisis.

Advertisement
The Evolution of Insurers’ Climate-Related Reporting in the US
The Evolution of Insurers’ Climate-Related Reporting in the US

THE NEXT ECONOMY - Though these disclosures are meant to provide an overview of an insurer’s climate-management practices and are not judged by length, the limited content analysis in some findings highlights the need for more substance on the part of insurers.

Building Trust Through Your Sustainability Narrative
Building Trust Through Your Sustainability Narrative

MARKETING AND COMMS - We ranked 1K companies on transparency, leadership and connectivity in conveying their sustainability narrative. Here are 4 insights into how global companies are successfully communicating their ESG efforts.

Why ‘Authentic’ Has Been My Word of the Year Since 1983
Why ‘Authentic’ Has Been My Word of the Year Since 1983

ORGANIZATIONAL CHANGE - For organizations ready to embrace the word of the year, here are 3 suggestions for how your organization can embed and bring to life a truly authentic, activated purpose.

A Unique Spin on Traditional Japanese Business Principles to Help Achieve the SDGs
A Unique Spin on Traditional Japanese Business Principles to Help Achieve the SDGs

WALKING THE TALK - Taneya Group’s founding principles are grounded in a concept called "sanpo yoshi" (“three-way satisfaction”), considered one of the roots of Japanese sustainability.

Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication
Mars ‘Reuses’ Fan-Favorite Ads to Reduce Climate Impacts of Brand Communication

MARKETING AND COMMS - The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising.

Advertisement
From Historic Foundations to Today’s Debates on Artificial Intelligence
From Historic Foundations to Today’s Debates on Artificial Intelligence

PRODUCT, SERVICE & DESIGN INNOVATION - Fears about the uncontrolled growth of artificial intelligence have exploded into public debate this year. Day 2 of the UN Business and Human Rights Forum examined the challenges through a human-rights lens.

New Carbon Accounting Alliance Seeks Industry Standardization, Regulation to Support Net-Zero Transition
New Carbon Accounting Alliance Seeks Industry Standardization, Regulation to
Support Net-Zero Transition

FINANCE & INVESTMENT - The launch includes a call to action for organizations worldwide to use the tools of carbon accounting to drive transition plans and direct emission reductions.

There Is No Alternative to Direct Relationships in Company Supply Chains
There Is No Alternative to Direct Relationships in Company Supply Chains

SUPPLY CHAIN - On day one of this year’s UN Forum on Business and Human Rights, delegates agreed that close engagement with all tiers of company supply chains will be vital going forward.

CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season
CGF, Hellmann’s Keeping Food Waste Top of Mind This Holiday Season

WASTE NOT - The “Between 2 Slices” campaign shows people the myriad ways to turn leftovers into delicious, creative next-day meals with just two slices of bread and Hellmann's mayonnaise.

Becoming a Purpose Professional: Using Your Career to Become a Greater Force for Good
Becoming a Purpose Professional: Using Your Career to Become a Greater Force for Good

ORGANIZATIONAL CHANGE - Regardless of your company’s social purpose or your role within it, there are numerous, tangible ways to make your own job — and your life — more rewarding, while helping your organization be part of creating a better world.

Advertisement
Meeting Stakeholder Demand for Non-Financial Value
Meeting Stakeholder Demand for Non-Financial Value

ORGANIZATIONAL CHANGE - The companies that take time to plan, implement and communicate their sustainability progress will be the best prepared to earn the most business value from this ongoing shift in stakeholder influence.

Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption
Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption

BEHAVIOR CHANGE - The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop.

Brands Can Play a Unique Role in Bridging Cultural Divides
Brands Can Play a Unique Role in Bridging Cultural Divides

MARKETING AND COMMS - We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can.

Achieving Your Sustainability Goals Through a Human-Centered Approach
Achieving Your Sustainability Goals Through a Human-Centered Approach

ORGANIZATIONAL CHANGE - Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time.

Preparing for the CSRD’s Impact on US Companies
Preparing for the CSRD’s Impact on US Companies

THE NEXT ECONOMY - Like many recent rulings coming out of the EU, the CSRD is designed to drive the rest of the global economy — including around 3,000 US companies — towards meaningful action and ESG disclosure.

Advertisement
Getting Consumers to See the Light on Solar
Getting Consumers to See the Light on Solar

MARKETING AND COMMS - A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.

Advertisement