MARKETING AND COMMS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.
FINANCE & INVESTMENT -
We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
SUPPLY CHAIN -
The certification signifies attention to worker empowerment, fair wages and
more; but whether it will galvanize competitors and partners to make such a
commitment remains to be seen.
THE NEXT ECONOMY -
Unlike the majority of lobbyists dedicated to preserving business as usual, a new generation of lobby groups are using their power to fuel sustainable development.
BEHAVIOR CHANGE -
The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
PRODUCT, SERVICE & DESIGN INNOVATION -
For the hordes of companies still struggling to make good on their net-zero
commitments, comply with impending climate-disclosure legislation and figure out
what ‘circularity’ even means, Pentatonic is here to help.
MARKETING AND COMMS -
The names that resonate with consumers and shop optimism in an industry hoping
to fix a host of complicated, global problems will help form a foundation for
many years of success.
MARKETING AND COMMS -
As sustainability claims are more widely scrutinized, companies may be tempted
to stop talking about their efforts altogether. But the risk of avoiding the
topic to protect your brand has much farther-reaching implications than you may
think.
FINANCE & INVESTMENT -
A new report from Planet Tracker analyzed nearly 4K filings from 29 major
apparel brands and found them worryingly dry.
PRODUCT, SERVICE & DESIGN INNOVATION -
To drive industry-wide carbon reduction, Logitech is sharing its design
principles and tools with any organizations in the consumer-tech industry
looking to boost their sustainability efforts.
MARKETING AND COMMS -
“This puts the onus firmly on brands to properly educate consumers so that
awareness and understanding of major climate-related terms are increased across
the board.” — Paul Flatters, founder/CEO, Trajectory
WALKING THE TALK -
A new benchmark analysis of 12 of the largest US electric utility companies
finds significant inconsistencies between utilities’ public climate commitments
and their direct and indirect climate lobbying practices.
SUPPLY CHAIN -
The two have partnered to help Stonyfield build out a program aligned with its
science-based climate targets that empowers its farmers with actionable insights
to bolster emission-reduction and carbon-sequestration efforts.
WALKING THE TALK -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
BEHAVIOR CHANGE -
Building a culture of sustainable living can only be achieved when brands and
consumers align their efforts and take action together on the most impactful
behaviors.
THE NEXT ECONOMY -
Food investors and entrepreneurs would do well to mark the major focus on
plant-based protein innovation happening for our neighbors to the South.
MARKETING AND COMMS -
We caught up with TrusTrace co-founder and CEO Shameek Ghosh to discuss
companies’ tendency to ‘greenhush’ to avoid scrutiny around sustainability and
his advice for overwhelmed retailers.
WASTE NOT -
With 'Speak Volumes,' we aim to draw awareness to overproduction and create a more just distribution
of responsibility for fashion waste clean-up — which builds on our overall goal
of promoting a shift
towards a justice-led, circular fashion economy.
MARKETING AND COMMS -
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and
the mindset shifts required to pioneer circular solutions for the future.
CLEANTECH -
As sustainability and branding become more intermingled for forward-thinking
brands, being able to turn unattractive solar arrays into marketing assets
exemplifies resource efficiency.