CLEANTECH -
In many parts of the US, the dairy farmer is a staple in the agricultural
landscape; yet many multi-generational dairies are closing their barn doors. Solutions such as anaerobic digesters not only help farms mitigate their environmental impacts, they create new revenue streams and cost savings.
BEHAVIOR CHANGE -
By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
SUPPLY CHAIN -
When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice?
BEHAVIOR CHANGE -
Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL
season tickets.
MARKETING AND COMMS -
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
SUPPLY CHAIN -
These types of farming practices will ensure the soil used to grow cotton remains healthy enough to grow the crop year after year.
THE NEXT ECONOMY -
Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses.
CHEMISTRY, MATERIALS & PACKAGING -
Every year, 3B trees are turned into paper packaging for the products we buy — including for many ‘clean’ beauty brands. These brands must take the same holistic approach to their packaging as their ingredients.
BEHAVIOR CHANGE -
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.
BEHAVIOR CHANGE -
The Mill system offers a practical, circular solution for reducing home food waste and the resulting, climate-changing greenhouse gases — with minimal effort on the part of users.
WASTE NOT -
A circular economy for plastics is achievable in our lifetime, though it will require consumers and manufacturers to work together. Whether companies decide to keep it in-house or partner with like-minded third parties, an investment in our future now will lead to more profitable operations and create relentless forward progress.
WALKING THE TALK -
From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023.
MARKETING AND COMMS -
The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment.
MARKETING AND COMMS -
The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications.
THE NEXT ECONOMY -
This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023.
MARKETING AND COMMS -
How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned.
MARKETING AND COMMS -
When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments.
PRODUCT, SERVICE & DESIGN INNOVATION -
The new startup offers a regenerative ‘tree burial’ service that reimagines cemeteries as forests — enabling the dearly departed to truly give back to the land and encouraging younger generations to think about death in new ways.