THE NEXT ECONOMY -
The GSMA estimates that if properly recycled, 5B mobile phones could recover US$8B worth of gold, palladium, silver, copper, rare earth elements and other critical minerals; and enough cobalt for 10M electric car batteries.
SUPPLY CHAIN -
Launched in collaboration with Fashion for Good, the Traceability Roadmap provides a step-by-step guide to implementing traceability to achieve ESG, compliance and business goals.
WASTE NOT -
Helping people on the front lines of manufacturing and materials management understand company sustainability goals, and providing the leadership support to contribute to achieving them, empowers them to take a more conscious approach to disposal.
WALKING THE TALK -
I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity.
MARKETING AND COMMS -
New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.
MARKETING AND COMMS -
A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling.
THE NEXT ECONOMY -
91% of parents surveyed are concerned about climate change — a majority say the crisis has even impacted their perspective on having more children.
BEHAVIOR CHANGE -
Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions.
BEHAVIOR CHANGE -
An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities.
WASTE NOT -
Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events.
WASTE NOT -
It will take a culture change for consumers to join the food-waste recycling movement; but the good news is, it’s underway at the production and manufacturing level.
WALKING THE TALK -
As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
MARKETING AND COMMS -
By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions.
MARKETING AND COMMS -
As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.
MARKETING AND COMMS -
On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’
PRODUCT, SERVICE & DESIGN INNOVATION -
As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model
to create a more just and inclusive shopping experience.
COLLABORATION -
Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies.
MARKETING AND COMMS -
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
MARKETING AND COMMS -
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
MARKETING AND COMMS -
It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience.