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Stories About Consumer Insights

Found 802 stories. Page 7 of 41.

Markets Will Reward Brands That Are De-Risking Their Supply Chains
Markets Will Reward Brands That Are De-Risking Their Supply Chains

SUPPLY CHAIN - While the volatility of economic change around us can be distracting, one thing remains clear: A new generation of expectations is shifting business for good.

The Problem with Recycling, Part 3: Reducing Confusion and Boosting Consumer Confidence
The Problem with Recycling, Part 3: Reducing Confusion and Boosting Consumer Confidence

WASTE NOT - This is the third in a three-part series covering key opportunities to turn 'the plastic-recycling problem' into a sustainable, circular plastic economy.

Bayer Pledges to Help Tackle Global Water Crisis, End Malnutrition
Bayer Pledges to Help Tackle Global Water Crisis, End Malnutrition

PRODUCT, SERVICE & DESIGN INNOVATION - The pharmaceutical and biotech giant is throwing its might behind two of our most pressing challenges by improving access to clean water and reducing water use in agriculture and its operations; and expanding its Nutrient Gap Initiative to include both food and supplements.

New Study Uses Norway as Test Case for Achieving Circularity, Net Zero by 2040
New Study Uses Norway as Test Case for Achieving Circularity, Net Zero by 2040

THE NEXT ECONOMY - Norway is the first country to scrutinize such a comprehensive scope of plastic sectors, making this study one of the most holistic views of a national plastic system ever presented.

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Klarna Conscious Badges Offer World’s First Assessment of Electronics Brands' Environmental Achievements
Klarna Conscious Badges Offer World’s First Assessment of Electronics Brands' Environmental Achievements

MARKETING AND COMMS - Badges build on Klarna’s commitment to providing its 150M users with the insights and tools they need to make more informed purchasing decisions and enact positive environmental change.

Crate Uplevels Sustainable Packaging with World’s First Label-Less Wines
Crate Uplevels Sustainable Packaging with World’s First Label-Less Wines

CHEMISTRY, MATERIALS & PACKAGING - Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem.

Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change
Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change

BEHAVIOR CHANGE - Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior.

New Guide Details Tangible Solutions for Retailers to Move ‘Beyond the Bag’
New Guide Details Tangible Solutions for Retailers to Move ‘Beyond the Bag’

PRODUCT, SERVICE & DESIGN INNOVATION - Playbook highlights solutions from the Consortium to Reinvent the Retail Bag that drive near-term, positive environmental impact and cost savings from eliminating single-use plastic bags.

Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy
Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy

THE NEXT ECONOMY - “How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone

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The Problem with Recycling, Part 2: Increasing Recycled Content in New Products
The Problem with Recycling, Part 2: Increasing Recycled Content in New Products

WASTE NOT - This is the second in a three-part series covering key opportunities to turn “the plastic recycling problem” into a circular economy for plastics.

For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change
For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change

MARKETING AND COMMS - To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, companies must overcome a common marketing challenge.

More Conscious Travelers, Climate Concerns Impacting Accommodation Design
More Conscious Travelers, Climate Concerns Impacting Accommodation Design

PRODUCT, SERVICE & DESIGN INNOVATION - Embodied carbon, clean energy, resource efficiency, and supporting local communities and biodiversity are among the many critical factors in making tourism fit to flourish in a climate-challenged future.

Tractor Beverage Co Furthers Commitment to Transparency with Organic Impact Tracker
Tractor Beverage Co Furthers Commitment to Transparency with Organic Impact Tracker

SUPPLY CHAIN - Tractor becomes the first beverage brand to track and disclose impact data about its ingredients — as 7 in 10 consumers express interest in how their beverage choices impact the planet.

Truly Closing the Loop: The ‘Recyclable’ vs ‘Circular’ Distinction
Truly Closing the Loop: The ‘Recyclable’ vs ‘Circular’ Distinction

CHEMISTRY, MATERIALS & PACKAGING - The term 'recycling' has become ubiquitous in our daily lives, but the nuances between ‘recyclable’ and ‘circular’ are often misunderstood. Understanding the distinction between the two is crucial in achieving a sustainable future.

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The Ugly Company Raises $9M to Grow Market, Capacity for Upcycled Fruit Empire
The Ugly Company Raises $9M to Grow Market, Capacity for Upcycled Fruit Empire

WASTE NOT - The dried fruit snack maker is on a mission to put a dent in the massive produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’

The Problem with Recycling, Part 1: How Can We Fix the Broken Plastic-Recycling System?
The Problem with Recycling, Part 1: How Can We Fix the Broken Plastic-Recycling System?

WASTE NOT - This is the first in a three-part series in which we break down key barriers and opportunities to turn ‘the plastic recycling problem’ into a circular plastics economy.

Doconomy, Dreams Technology Merge to Empower Banks to Better Engage Climate-Conscious Customers
Doconomy, Dreams Technology Merge to Empower Banks to Better Engage Climate-Conscious Customers

BEHAVIOR CHANGE - Through its acquisition of Dreams Technology, Doconomy becomes the first provider to offer a holistic solution that drives meaningful climate and social impact for the financial services industry.

Addressing Fashion’s Footprint at Farm Level Through Verified Sustainability Data
Addressing Fashion’s Footprint at Farm Level Through Verified Sustainability Data

SUPPLY CHAIN - Investing in data and transparency in anticipation of disclosure demands will give brands and retailers greater visibility into their supply chains, so they will be better positioned to weather the changing regulatory landscape.

The Many Hats of a Sustainable Marketer
The Many Hats of a Sustainable Marketer

MARKETING AND COMMS - Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way.

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Report: People in US More Concerned Over Climate Than Ever
Report: People in US More Concerned Over Climate Than Ever

THE NEXT ECONOMY - Yale’s latest ‘Climate Change in the American Mind’ report reveals respondents’ feelings about climate change and the role of business and government in driving meaningful action — beginning with a transition to clean energy.

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