With plastic waste at an all-time high, the brand has announced new sustainability goals and has pledged to have zero plastic waste to landfill by 2030
Brita®, the leader in at-home water filtration products for over 40 years, is dialing up its commitment to making water better for people and the planet by announcing new sustainability goals.
Brita believes that water should be good for you and good for the environment; instead of reaching for a new, single-use plastic water bottle, you can hydrate responsibly and enjoy great tasting, filtered water without the waste. Even with the simple filtration options available for everyday use, a study by the Beverage Marketing Corporation found that, excluding 2008 and 2009, bottled water volume has increased every year from 1977 to 2019. And according to the EPA, the U.S. recycling rate was only 8.7 percent in 2018 – which means that over 91 percent of plastic does not actually get recycled. The alarming reality of these statistics, along with the rapid growth of the bottled water industry, only increases our single-use plastic waste problem.
Brita is on track to eliminate 15 billion single-use plastic water bottles this year, working toward a 2030 goal of replacing 20 billion bottles a year. However, it seems just as fast as Brita makes an impactful reduction, the core problem grows, so the brand has made tangible goals that go beyond the product and increase the scope of the commitment to make clean, safe, environmentally responsible drinking water a reality. Through operations, innovations, partnerships and investments, Brita will make choices for the long-term health of the planet and the people on it – especially the communities that are suffering the most from the effects of climate change.
Read the full release here.
Published Apr 22, 2021 1am EDT / 10pm PDT / 6am BST / 7am CEST