The latest developments supporting a shift toward sustainable consumption, as well as specific ways brands are encouraging less wasteful behaviors.
Cross-Posted from Product, Service & Design Innovation. Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity.
Cross-Posted from Waste Not. This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively.
Cross-Posted from Marketing and Comms. Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future.
Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity.
Cross-Posted from Marketing and Comms. The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia.
Cross-Posted from Redefining Sustainable Seafood for the Future. The seafood giant and the global nonprofit have expanded their ongoing partnership to not only clean hazardous fishing nets out of waterways, but to try and stop fishers — large and small — from discarding gear in harmful ways.
Cross-Posted from Product, Service & Design Innovation. Knorr’s ‘Plizza’ is the brand’s updated take on the classic dish that features plant-based, nutrient-rich ingredients from crust to toppings — in honor of World Eat for Good Day.
Cross-Posted from Finance & Investment. Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector.
In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’
Cross-Posted from Marketing and Comms. It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options.
Cross-Posted from Organizational Change. New solution from WeSpire, Cox and South Pole dramatically improves how companies measure and reduce employee emissions in hybrid and increasingly remote work environments.
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process.
Cross-Posted from Collaboration. The Music Climate Pact marks a significant step in aligning the global music business around a coherent and industry-coordinated strategy — and unify existing climate initiatives.
Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.
While private car is the preferred mode of transport for Spanish and Latin Americans, 70% think cars take up too much space in cities. Cabify is working to raise awareness on the impact of transport and advancing a pioneering environmental strategy to decarbonize urban mobility.
While it can feel overwhelming to see how much our actions impact the Earth, we still have a small window of opportunity. And by changing how we consume, store and distribute water, the water sector alone could eliminate 10% of global GHG emissions.
'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis.
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared lessons learned from a variety of initiatives aimed at moving the needle on consumer behavior change.
Cross-Posted from Walking the Talk. Through its Kirei Lifestyle Plan, Kao aims to empower at least 1 billion people to live more gently and sustainably by 2030. We caught up with Kao’s Dave Muenz to hear about the company’s progress toward its goals; and how the pandemic has both impacted, but also provided opportunities for, progress on sustainability.
The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.