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Stories About Activating Purpose

Found 244 stories. Page 13 of 13.

Why Outsourcing Customer Service Kills Purpose-Driven Brands
Why Outsourcing Customer Service Kills Purpose-Driven Brands

ORGANIZATIONAL CHANGE - In 2013, TOMS made a terrible mistake: We outsourced Customer Service. If you’re building a purpose-driven business and considering a major “cost-cutting” decision, please learn from our mistakes. The “soul” of your brand may be at stake!

2019: The Year of the Civic CEO
2019: The Year of the Civic CEO

MARKETING AND COMMS - New mediums of communication, power and trust produced the Civic CEO, and she is here to stay.

New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers
New Clif Bar Scholarship Alleviates Debt to Help College Seniors Pursue Purposeful Careers

LEADERSHIP - Clif Bar wants to help college seniors pursue meaningful post-graduate experiences, instead of deciding based on the pressure of paying down their debt.

7 Ways to Advance Purpose in a Turbulent World
7 Ways to Advance Purpose in a Turbulent World

BEHAVIOR CHANGE - The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societal impact. We started by asking the Purpose Collaborative – North America’s largest community of purpose, corporate responsibility, and sustainability experts: “What key recommendations would you share with clients to accelerate the impact of their work in 2017?” Their wisdom follows.

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