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Stories About Activating Purpose

Found 244 stories. Page 10 of 13.

Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice
Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice

WALKING THE TALK - With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world.

How American Family’s DreamBank Is Connecting Community, Fueling Dreams
How American Family’s DreamBank Is Connecting Community, Fueling Dreams

PRODUCT, SERVICE & DESIGN INNOVATION - Natalie Healy — American Family Insurance DreamBank Manager — provides insight into how the company is fostering community both in a special physical space and online, supporting a community of dreamers pursuing their passions.

Johnson & Johnson Consumer Health Commits $800M to Improve the Health of People, Planet
Johnson & Johnson Consumer Health Commits $800M to Improve the Health of People, Planet

OUR HEALTHY LIVES MISSION - The Consumer Health division of the world’s largest healthcare company has launched its Healthy Lives Mission — with a commitment to invest $800 million through 2030 to meet ambitious goals of improving people’s health while protecting the health of the planet.

Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

WALKING THE TALK - If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.

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With Purpose, as with Anything Else: You Get What You Pay For
With Purpose, as with Anything Else: You Get What You Pay For

ORGANIZATIONAL CHANGE - First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans. 

Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

MARKETING AND COMMS - New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.

How to Scale Your Sustainable Business: 5 Learnings from the Dutch Startup Ecosystem
How to Scale Your Sustainable Business: 5 Learnings from the Dutch Startup Ecosystem

PRODUCT, SERVICE & DESIGN INNOVATION - Here are five lessons from the fastest-growing startup ecosystem in Europe, that will be useful for founders everywhere looking to make a difference.

EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools
EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools

PRODUCT, SERVICE & DESIGN INNOVATION - The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students.

73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

WALKING THE TALK - But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.

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Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

MARKETING AND COMMS - A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes — and what effective leadership looks like in 2020 and beyond.

Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

BEHAVIOR CHANGE - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. 

Breaking the Cycle of Poverty Through Sustainability, Equity and Resilient Design
Breaking the Cycle of Poverty Through Sustainability, Equity and Resilient Design

THE NEXT ECONOMY - Here, Purpose Built Communities president Carol Naughton discusses how sustainability and designing for resiliency can help to end intergenerational poverty, strengthen economically diverse communities and aid in neighborhood revitalization.

Dreamers, Believers, Soldiers & Cynics: A Tool to Make Sense of New Normals
Dreamers, Believers, Soldiers & Cynics: A Tool to Make Sense of New Normals

ORGANIZATIONAL CHANGE - As you gather tools to help you and your team get your heads around our current and future reality, DBS&C gives teams new insights into themselves and helps renew focus on your company’s collective purpose.

The Role of Business in the Racial Equity and Justice Movement
The Role of Business in the Racial Equity and Justice Movement

ORGANIZATIONAL CHANGE - Every problem that confronts the US today can be traced back to racist ideology. Businesses cannot survive on just the small percentage of the very wealthy buying goods. Mass incarceration, poverty, healthcare disparities — all of these issues affect your bottom line and profits.

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#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’
#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’

ORGANIZATIONAL CHANGE - After a humbling, informative and inspiring day one, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice.

#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within
#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within

ORGANIZATIONAL CHANGE - Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.

Target Reveals Sweeping Action Plan to Advance Racial Equity
Target Reveals Sweeping Action Plan to Advance Racial Equity

ORGANIZATIONAL CHANGE - Target’s new Racial Equity Action and Change committee (REACH) has created an action plan which focuses on four areas: Team, Guests, Communities and Civic Engagement and Public Policy.

Cleaning Up Our Act: The Heightened Urgency for a Green Recovery
Cleaning Up Our Act: The Heightened Urgency for a Green Recovery

THE NEXT ECONOMY - The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the intricacies of their supply chains, businesses can help manifest the sustainable future that we need.

The Moonshot Approach: 5 Critical Elements of Transformational Leadership
The Moonshot Approach: 5 Critical Elements of Transformational Leadership

LEADERSHIP - As part of its #abetterway project, Quiero is asking how the sustainability and business equation will be affected by COVID-19. Here, we reflect on the future of business leadership based on Quiero’s conversations with 100 world leaders in the Americas, Asia and Europe.

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Coalition of CEOs Endorses Economic Roadmap for Sustainable Post-COVID Recovery
Coalition of CEOs Endorses Economic Roadmap for Sustainable Post-COVID Recovery

THE NEXT ECONOMY - In an open letter, the group of 14 CEOs calls on governments to accelerate such a transition by recognizing and supporting purpose-first business as an emerging fourth sector of the economy.

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